Are Loyalty Programs Dead?
Loyalty programs and coupon codes have been popular tactics many businesses have successfully used to nurture their client base and keep them coming back for more. Recently, however, some companies are starting to see a decline in enrollment and engagement. Consumers are now looking for more comprehensive membership programs and exclusive offers that provide more […]
Why it is Crucial to Create a Strong Business Brand
Imagine yourself going through life without your name, sense of style, voice, and everything that makes you, you. Every little component that makes you who you are differentiates you from others. It is how you are identified and what goes into establishing your brand. In a similar sense, it is crucial for your business to […]
How to add Video to Your Website
Why exactly should you add video to your website? There are plenty of reasons. For starters, it can improve your website’s SEO by showing Google you are a reputable source. Another reason: Adding video keeps a visitor on the site longer. Video of your product shows visitors how it works, rather than tells them. Video […]
Five Types of Email Automation
Email automation is a great way to reach your audience at specific points of the buyer’s journey. This can be done in many ways, but we will focus on five: welcome email, campaign based, e-commerce based, date based, and reminder based. Many companies can get people to sign up for their emails, but what you […]
How Do I Network My Company on LinkedIn?
In the business-to-business market, knowing the right people is imperative, but finding them is difficult. LinkedIn has many tools to help with networking yourself and your business. Tools like Advanced Search can help you find people in the area and specific job titles you target. Another useful tool is the Invite function, which allows admins to […]
Benefits of Conversational Marketing
Conversations are a big part of our lives, and that includes how we purchase goods and services. While you may have everything your customers may need to know on your website, customers want a more personal approach. Conversational marketing puts each customer right where they should be, at the center. Conversational marketing can be played out […]
Are Google Reviews Important to for Local SEO & the Map Pack?
Google reviews are an essential part of SEO and must be a priority for your business. According to Moz, reviews are an important part of the E-A-T formula: Expertise, Authority, and Trustworthiness. The more reviews you gain, the more your website can grow in those areas. There are many things to consider in your SEO strategy, […]
Podcast Marketing for B2B marketing
Marketing to busy business professionals can be difficult, especially in the business-to-business market. The bad news is that fewer of them are looking at traditional advertisements. The good news is they still want to grow in their respective field, and one way they do this is by listening to podcasts. Podcasts are a great way for […]
Company Culture: How to Best Portray it
When potential customers visit your website for the first time, your company culture may very well influence their decision to purchase your product or service. The About Us, mission, and core values pages of your website are all indicators of how you conduct your business. When you think about how you want to portray your […]
How to Boost Twitter Engagement
Are you looking for new ways to boost your engagement on Twitter? Or looking for ways to better serve your audience via Twitter? Twitter is the most conversational social media platform, so it makes sense to lean into that, but how do you find the people to talk with? There are a few ways to […]
