Listening on Social Media

Katie sent us all a great article from the Content Marketing Institute that talks about the importance of brand consistency across social media. Like products, people and companies, brands have reputations and personalities too, and a brand’s voice must always … Read More

Have you been utilizing the Groups feature on LinkedIn? Groups is a powerful way to make connections and network with people, but is often an overlooked feature. You see, networking on LinkedIn can be a little tricky. LinkedIn is like the … Read More

Blogging. You see everyone and every business do it, and you’re probably thinking, “There are millions of blogs out there, why do I need to jump on the bandwagon?”  Well, there’s a reason (or three) that so many people are … Read More

Staying organized from the get-go will make your life a lot easier down the road. Case in point (or a cautionary tale, rather): When tax season came around this year, I realized that my imprudent negligence of bookkeeping during the … Read More

These days there are lots of social media companies out there. Many of them will offer to run your social media accounts for you.  But what does that mean?   Perhaps they will write posts on your page, but often … Read More

Do you recycle, reduce and reuse? Earth Day may have been last week, but that doesn’t mean that you shouldn’t be constantly incorporating these concepts into your life. And by life, I also mean your digital life! Yes, this same … Read More

Just don’t do it. The key component of social media is the “social” aspect of it– that is, to interact with other people and to be, well, social. Purchasing your fans gives you no advantage in social media, only to … Read More

Working for a social media agency where we take our practice extremely seriously, it’s not a surprise that I feel irked when I see Internet “marketers” blithely tack on social media as an add-on service to their list of professions. … Read More

If you’re new to using social media for your business, it can admittedly be overwhelming.  I have friends, long time college veterans of Facebook, who have disabled their Facebook accounts for personal reasons, only to come back later, barraged with … Read More

There is an abundance of information and content floating around in the internet, but the question is, what is the best? Surely, we all don’t have time to go aimlessly searching for good articles, links, facts and information everyday to … Read More