Broken Buzzwords: When cool terms turn cold
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We’ve all been there; we’re sitting, reading through the industry’s most prominent news aggregator site catching up on the day’s marketing-musts or watching an influencer’s latest viral video, interested enough to click on the content in the first place. But … Read More

How to Avoid LinkedIn’s Networking Limit
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If you use LinkedIn for your lead generation, networking, or hiring, you may have run into the “commercial use limit” set by LinkedIn. This limit restricts you from using LinkedIn prospecting and hiring, without paying. For business owners and recruiters, … Read More

Networking On Twitter: How To Tweet Talk Your Way Into Customers’ Hearts
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When you walk into a room filled with people you don’t know, the best thing you can do is to dive in and start finding people that you vibe with. Once you do, you’ll find that you instantly have connections … Read More

The Pros and Cons of Using Multiple Social Media Accounts
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While most brands have a presence on a number of different social networks, some brands go one step further with multiple accounts on a single network. Usually, we see this with large companies that serve different business needs or have … Read More

Instagrammer vs. Blogger vs. YouTuber | The Many Faces of Influencers and Which is Right for Your Brand?
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Welcome to 2017, where a quick promotion from a former Bachelor contestant or Kardashian can take a company out of obscurity and straight into the public eye. Today’s generation of influencers has opened up an entirely different form of marketing, … Read More

Photos Are The Windows To Your Brand’s Soul: 3 Types of Photos To Include In Your Content
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When you walk into a store, whether you consciously notice it or not, the ambiance is what initially pulls you in more than anything else. Everything in the store, from the decorations to the lighting to the chairs, tells a … Read More

The Art of the LinkedIn Direct Message
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When it comes to growing your LinkedIn network, sometimes a direct approach is your best option. But there is such a thing as being too direct – especially when you’re starting a relationship from scratch. So how do you go … Read More