Why Networking on LinkedIn is More Important Now Than Ever
Linkedin has always proven to be an effective professional networking tool. Now, amidst the COVID-19 pandemic, it is becoming an increasingly necessary part of business. As many companies continue to conduct business remotely, opportunities for networking have greatly diminished, leading to more professionals finding themselves looking to network online. Shifting to Digital Networking When LinkedIn […]
How To Find Value in LinkedIn During COVID-19
LinkedIn has seen a lot of activity with users sharing their thoughts on COVID-19, its impact on their personal and professional life, and offering support to others. While these times are different for all of us, here are a few ways for you to stay connected to your professional network. Share Educational Content One of […]
Broken Buzzwords: When cool terms turn cold
We’ve all been there; we’re sitting, reading through the industry’s most prominent news aggregator site catching up on the day’s marketing-musts or watching an influencer’s latest viral video, interested enough to click on the content in the first place. But despite the interesting subject matter and all your will power, you cannot get through the […]
How to Avoid LinkedIn’s Networking Limit
If you use LinkedIn for your lead generation, networking, or hiring, you may have run into the “commercial use limit” set by LinkedIn. This limit restricts you from using LinkedIn prospecting and hiring, without paying. For business owners and recruiters, this limit is slowing down your ability to build a strong LinkedIn network. This blog […]
Networking On Twitter: How To Tweet Talk Your Way Into Customers’ Hearts
When you walk into a room filled with people you don’t know, the best thing you can do is to dive in and start finding people that you vibe with. Once you do, you’ll find that you instantly have connections who will introduce you to even more like-minded people. The same idea applies to networking […]
The Pros and Cons of Using Multiple Social Media Accounts
While most brands have a presence on a number of different social networks, some brands go one step further with multiple accounts on a single network. Usually, we see this with large companies that serve different business needs or have multiple locations. What’s the reason for this and is it right for your business? Let’s […]
Instagrammer vs. Blogger vs. YouTuber | The Many Faces of Influencers and Which is Right for Your Brand?
In todays world a quick promotion from a former Bachelor contestant or Kardashian can take a company out of obscurity and straight into the public eye. Today’s generation of influencers has opened up an entirely different form of marketing, and like social media, there are different platforms businesses can use. Instagram, blogs, and YouTube […]
Photos Are The Windows To Your Brand’s Soul: 3 Types of Photos To Include In Your Content
When you walk into a store, whether you consciously notice it or not, the ambiance is what initially pulls you in more than anything else. Everything in the store, from the decorations to the lighting to the chairs, tells a story. This is exactly what it’s like when your audience looks at your social media […]
