As much as we love the back end analytics of advertising campaigns – the CPCs and CPMs of the world – it all boils down to one thing: revenue. Is your campaign generating the impact that your business wants it … Read More
A lot of marketers know the ins and outs of Facebook, but have a tougher time using LinkedIn to its full potential. From higher cost per click metrics, to a lack of impression volume compared to other platforms, many business … Read More
As a marketer, advertising on Facebook is what you make of it. The effort that you put in directly correlates to the success that comes out. If you’ve read our going full-funnel blog, you already know the importance of a … Read More
Here’s the scenario: Your business has built an effective full-funnel advertising campaign on Facebook. For the first couple of weeks, you saw record traffic coming through. Yet… Starting in the third week, your relevance scores are inexplicably going down. Engagement … Read More
If you’re a business owner who executes Facebook advertising, you’ve likely heard the term “funnel” get thrown around. It stems from the idea that purchases aren’t a simple yes/no action, but rather, the result of a consumer journey, on which … Read More
One of the most frequently asked questions regarding Facebook is: How does it generate revenue and convert fans into prospects? What you may not be aware of is that Social Media – and Facebook specifically – is easily one of … Read More
If you think of your website as the credibility piece in your marketing plan, you can think of your social media presence as your authenticity piece. In today’s world, people demand to know more about the things they purchase, and especially the people they purchase them from. Why? Because they can. Now that a social media presence is becoming standard equipment for businesses, consumers can build a deeper connection with the brands they interact with. Today’s ‘marketing’ consists of daily conversation with customers on social channels. Those customers want to see the faces and hear the voices of the people behind your company. They want to read things you’ve written. They want to read things other people have said about you.