How Attorneys Can Bring in Leads with Creative Lead Magnets

how attorneys bring leads

When prospective clients research attorneys online, it may take them some time to determine which person to contact. You can re-engage people who have previously interacted with you online with the proper marketing tactics in place, and continue to stay top of mind throughout their decision process. A lead magnet is a gated piece of […]

In the News: Google Elevates Google Analytics as Facebook and Twitter Add New Features

As we head closer to the holidays, many social media platforms are gearing up with extra tools and features. Google Updates Google Analytics Google has added some new updates to Google Analytics, including machine learning to help monitor and track key data trends, and alert marketers and business owners to new opportunities. Google has also […]

Why Understanding The Sales Funnel is Vital to Digital Marketing Success

Why Understanding Lead Generation is Vital to Success

If your business has struggled to achieve its goals when it comes to online conversions, it may be time to take a step back and analyze the bigger picture. While it’s easy to jump right into individual marketing tactics, sometimes the wiser move is pausing to create a smarter overall lead generation strategy that will […]

How to Effectively Manage Reviews for Your Law Firm

We have heard time and time again that referrals are often the best source of leads for law firms. But now that everything has moved online, people are starting to trust comments and reviews as much as they would face-to-face recommendations.  Gathering and managing these reviews can seem overwhelming, but by constantly soliciting reviews and […]

Fundamental Tips for Landing Page Copy That Converts

Fundamental Tips for Landing Page Copy That Converts

Once you’ve determined how to handle some of the more intricate parts of your landing page design like the page design and development, for example, you might think that you’re in the clear. After all, writing about your product or service is the easy part, right? Not always. 61% of online marketers say generating traffic […]

How to Amplify Your Beauty Brand’s Loyalty Program Online

Beauty brands depend on their audience and loyal customers to be successful. One way to connect and keep your audience coming back for more is to implement a loyalty program. Rewarding your customers for their business keeps them satisfied and improves customer retention. Your loyalty program should appear desirable and enticing to your entire audience. […]

In the News: Instagram Cracksdown on Influencers That Don’t Disclose Commercial Partnerships; Facebook and Snapchat Add New Features

In the News: Instagram Cracksdown on Influencers That Don’t Disclose Commercial Partnerships; Facebook and Snapchat Add New Features

These days it’s all about transparency. In the news this week, Instagram works on uncovering Influencers that are not disclosing partnerships.   Instagram Gets Strict on Disclosing Commercial Partnerships After a recent investigation by the UK Competition and Markets Authority, Instagram has decided to protect their users by ensuring that influencers disclose commercial relationships within […]

4 Reasons Businesses Fail on Social Media

4 Reasons Businesses Fail on Social Media

It’s not uncommon for businesses to feel like their efforts on social media are failing and their money is quickly disappearing. It can be especially frustrating for small companies that understand the potential for this style of marketing and are willing to invest but just can’t seem to get the formula right.  When you see […]

Finding Your Law Firm’s Brand Voice

Each law firm and its lawyers have a different personality and expertise, and before you create messaging for your brand online — through your website, social media, ads, and more — you need to determine what your brand is, and what your tone of voice should sound like.    This decision may seem intimidating, but […]

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