What are Calls to Action and Why do They Matter?
Whether you’re crafting a blog, a new website landing page, a newsletter, or an ad, including a call to action should be an essential part of your content. A call to action is a prompt that explicitly tells the reader what action to take after viewing your collateral. These are typically placed at the end […]
Why Should Your Business Post Consistently on Instagram?
Posting consistently on any social media platform is key if you want to use social media marketing effectively and keep your followers engaged. Instagram is no different when it comes to consistency. Posting regularly will help your business attract more followers and potentially get you new leads. The more you post, the more likely your […]
What Do the New IOS Privacy Changes Mean for Your Facebook Advertising?
This week, Apple rolled out its newest product and privacy changes that will impact data sharing for all IOS users. This policy puts the control of data back into the hands of users. Consumers now have the ability to decide what pieces of their search data they share with advertisers. As a result, this puts […]
Should You Be Using User-Generated Content?
User-generated content, also known as UGC, is defined as anything on the internet that the user took part in making. Examples of UGC could be photos, videos, or even posts shared by a follower. The internet enables brands to have unlimited access to UGC and the ability to reshare their followers’ work on their platforms. […]
4 Ways to Build Brand Credibility on Your Website
As of January 2021, 1,197,982,359 websites exist online. That’s a lot of noise to cut through! So how do you effectively create a website that speaks to your services in an attractive way? One of the best ways to accomplish this is to build credibility. Here are the 4 ways to build brand credibility among […]
4 Ways to Promote Your Next Event
Whether your business is ready to make the shift back to in-person, live events, or if your company is planning to host an upcoming online event like a webinar, there are a few ways to approach marketing and promoting the event. Effectively promoting your event is crucial to make sure that it has enough exposure […]
How to Show Your Company’s Culture on Social Media
With so much content to consume on social media, users don’t want to interact with pages or profiles that are only focused on selling a product or service. It’s important that you show followers that you’re more than just a business – you have a culture and people just like them working for you. When […]
3 Important Email Marketing Trends
How businesses communicate with their clientele is constantly changing and evolving. In our world today, more and more people are choosing digital as their main source of communication. One platform that continuously showcases its power is email. The growing value of email marketing is evident as it remains one of the most trusted communication […]
Google Text Ads: How to Create Compelling Copy
A text ad on a Google search is one of the simplest ways to reach potential customers. There are a few different components that make up a text ad on Google. When used effectively, these ads can drive traffic to your website, bring awareness to your company’s unique value propositions, and encourage conversions. Google […]
Advantages to Cleaning Up Your Email Marketing List
When is the last time that you cleaned up your email marketing list for your business? Best practice suggests that you should be cleaning up your email list every three to six months. If your business utilizes email marketing multiple times per week, however, you should be cleaning your email list more frequently. On […]
