In the News: Pinterest, Facebook and Twitter Find Ways to Better Link Businesses to Their Target Audiences
While businesses try to get back into the swing of things and prepare for the post-COVID world, platforms such as Pinterest, Facebook, and Twitter work on maximizing audience reach for their users and increasing engagement. Pinterest Expands Skin Tone Search and Enhances AR Try-ons To help users better identify their skin tone, Pinterest has expanded […]
3 Reasons Why People Leave Your Landing Page Without Converting
A landing page is an integral part of driving conversions for your business online. Whether the goal is collecting emails, joining a newsletter, or making a purchase, you want to be sure your page is working properly. Understand that your landing pages may be the first impression that your audience has about your business. If […]
The Secret to Networking on Instagram
Instagram can be an incredibly powerful tool for your business when used to its full potential. Between influencers, collaborations, networking and paid ads, there are many moving parts to the platform. Each of these elements can be integrated and optimized to help your business meet its specific goals. The Importance of Networking with Other Brands […]
Improve Your Law Firm’s SEO Performance with Blog Posts
Good search rankings are essential for law firms looking to attract local clients. In order to maximize your reach online, your law firm should publish blog posts to present potential clients and referral partners with relevant information about topics within your practice area. Whether you have never posted a blog before or you post regularly, […]
Hashtags on Facebook: Should You Use Them?
Some Facebook users, especially those running a business page, have noticed something different popping up in their composer window lately. Highlighted prompts recommending the addition of hashtags are now appearing on some users’ screens. The prompt asks the administrator to consider adding a hashtag to their post in order to help it reach a larger […]
10 Steps for Improving Your Company’s Website Presence in the Post-COVID World
In the wake of the pandemic, more consumers are looking for products and services online than ever before. Even companies that never had a digital strategy are turning to online marketing to boost business. If you need to improve your digital marketing efforts, your website is the best place to start. Your website is a […]
ADA Compliance: What Business Owners Need to Know
According to the Pew Internet Project, a survey conducted by Princeton Survey Research Associates International in January 2011, 54% of adults living with a disability go online. In an effort to make websites more accessible for these people, the U.S. Department of Justice published the Standards of Accessible Design in September 2010. These standards are […]
Three Tips to Spark News Coverage from Your Press Release
Press releases can be the cornerstone of your public relations strategy. These brief, detailed documents can lead journalists, business partners, as well as potential and current customers to your products and announcements, and even create brand awareness for your business overall. Press releases that garner news coverage need to intrigue journalists – but there’s more […]
In the News: Instagram and Snapchat Emulate TikTok as Facebook Updates Their Chat Plugin
To enhance the user experience, Snapchat, Facebook, and Instagram have updated their processes and added new features. Learn more about the updates in the news this week. Instagram Adds “Reels” Functionality Instagram Reels give users the opportunity to create and discover short, entertaining videos on Instagram. These reels are 15-second multi-clip videos with audio, effects, […]
How to Start Using Digital Advertising for Your Business
Advertisements are seen everywhere you look in public spaces, and it’s no different when you are using your phone. Now, more than ever, your audience is organically seeing fewer of your posts because of online ads. Use digital advertising as a powerful targeting tool to reach more of the people who may be interested in […]
