5 Components That Make A Successful Marketing Campaign
Digital marketing can bring in the awareness, traffic, or leads that you want your business to drive in. When you have a clear goal in mind for a new offering, the next natural step is to begin planning how you will make that outcome happen. It’s important to note that campaigns are not a one-size-fits-all […]
How Much Text Can be Included in a Facebook Ad?
If you’ve been running ads on social media for a while now, you’re probably familiar with Facebook’s unique “less than 20% text” rule. This has been a slight hiccup for many marketing campaigns, adding yet another requirement that must be met before ads can be published. Recently, Facebook decided to abandon this rule, making it […]
How Lawyers Can Market their Services on Twitter
Twitter is an effective marketing tool for lawyers because it allows them to create relevant content for their audience, interact with other users, and network with prospective clients and media correspondents. While this platform has 330 million active users every month, you can break through the traffic with creativity, consistency, and continued outreach. Here are […]
Why Moodboards Are a Powerful Tool for Your Business
It’s easy to think of a moodboard as a project best suited for a teenage sleepover, but if you’re restricting your definition to this narrow idea, you’re missing out on a valuable tool for your business. A moodboard is like an informal precursor to your brand style guide, and it’s the perfect way to help […]
4 Ways to Successfully Market Your Business in Your Backyard
There are many different elements you need to think about when launching a successful local marketing campaign. From including the most up-to-date information to ensuring your landing pages are easy to navigate – below are tips to make the most of your business’ marketing campaign. Review Your Listings One of the most overlooked […]
Why Your Brand is Losing Social Media Followers
Let’s talk followers. They’re important. In most cases, they’re the reason your brand is posting on social media, crafting savvy social media strategies, and constantly working towards new social goals. Every brand loves to gain followers, and it should be one of your business’ goals to help increase organic reach. But what about […]
4 Tips to Improve Email Automation For Your Business
Now more than ever businesses are moving towards automating their marketing to save both energy and time. As a business owner, the decision to put your efforts into either operations or marketing can be difficult, but email automation may be the answer you’re looking for. One of the most common automated methods that business owners […]
In the News: Pinterest, Google, and Facebook Work On Staying Ahead During These Times
No one wants to be in last place. Platforms like Pinterest, Google, and Facebook are doing their best to innovate and stay ahead in the digital world. We share some of their newest updates and features in the news this week. Pinterest Announces Story Pins Pinterest is tapping into social media trends by adding their […]
Why Networking on LinkedIn is More Important Now Than Ever
Linkedin has always proven to be an effective professional networking tool. Now, amidst the COVID-19 pandemic, it is becoming an increasingly necessary part of business. As many companies continue to conduct business remotely, opportunities for networking have greatly diminished, leading to more professionals finding themselves looking to network online. Shifting to Digital Networking When LinkedIn […]
Tracking Your Law Firm’s Success in Google Analytics
Your law firm’s website is up and running, but do you know if it is really working for you? Your website should be the hub of all your marketing efforts, and once you establish trust with your audience through the digital content that you create, your website should engage them to create conversions and leads. […]
