How to Find Your Brand Voice
Your brand voice is an important part of your company’s identity. It establishes who you are as a business and what you represent. If you’re a Las Vegas business, are you quirky like Carrot Top? Are you serious like Steve Wynn? Are you a mixture of both like Penn and Teller? Identifying the ideal voice […]
Why Your Beauty Brand Should Hop on the TikTok Train
If your beauty brand isn’t on TikTok, you could be missing out on an opportunity to grow your presence online. This app is wildly popular and has taken its audience by storm. With easy to digest information in short videos, it’s no wonder why TikTok has captivated people using the app. One of the industries […]
Why Every Company Needs a Listing on “Google My Business”
While most business owners understand the importance of showing up on Google, many are unfamiliar with the tools and strategies necessary to maximize their business’ presence on the search engine. In order for your company to take full advantage of Google’s potential, you must use YouTube and Google My Business to extend your reach and […]
What You Should Consider When Adding Video To Your Marketing Strategy
It’s no secret that adding video to your marketing efforts can make a big impact. YouTube reaches more 18- to 49-year olds in an average week than all cable TV networks combined and according to statistics from Wyzowl, 66% of consumers prefer watching a video to reading about a product. But before you hit the […]
Landing Pages 101: How To Design a Page That Converts
Your marketing strategy may start with social media, but if you don’t have a strong landing page capturing traffic on your website, you’re likely missing out on valuable conversions. To ensure that you’re setting your social media marketing up for success, here’s how to design a landing page that converts. Grab Attention The first step […]
The Art of the 24 Hour Social Media Story
We saw it first with Snapchat and the Snapchat Story in 2013, but since then, every major social media platform has created their version of the 24 hour story. While you could post the same content to each platform for the same 24 hour time period, this method may not be the most effective strategy […]
3 Ways to Network Online for Your Brand
Creating social media accounts for your brand is a good start to reach your customers and audience online, but your efforts shouldn’t stop there. To keep your social channels active and excited, you’ll need to make time to network online. Networking can be as simple as liking your audience’s comments, but it’s powerful enough to produce […]
Why Blogging is an Essential Element of B2B Marketing
Strong search rankings are fundamental for business-to-business (B2B) companies looking to succeed with their digital marketing strategies. Content marketing strategies like blogging can be used for B2B companies to improve search rankings and increase organic traffic to their website. Whether you’re already blogging and looking for best practices or you need to create a fresh […]
The Power of Organic Content Marketing for Law Firms
The average consumer sees about 5,000 ads per day, making it easy for them to feel uncomfortable or overwhelmed. Your law firm can stand out from the noise of paid advertising by growing your audience organically through content marketing. However, there is more to this strategy than simply writing a few social media posts per […]
4 Tactics to Win Your Pinterest Marketing
With so many major social media platforms out there, Pinterest may not be at the top of your list when it comes to focusing your marketing energy. But for many brands (both products and services), Pinterest can be a gold mine of engaged, purchase-ready consumers. If you’re ready to start pinning your way to success, […]
