3 Design Tips for Increasing Landing Page Conversions
Landing pages can help you accomplish a variety of goals, from capturing leads to warming up potential customers and priming them for other marketing efforts further down the sales funnel. Regardless of its specific goal or call to action (CTAs), however, every landing page should do one thing extremely well: convince visitors to take one […]
Why People Leave Your Website Without Converting
You’ve laid out the plan – you have a solid advertising strategy, consistently interesting social media content, and a loyal list of email followers – but when you send them to your landing page, you can’t seem to get them to convert. What are you doing wrong? While there’s no secret formula to a perfect […]
Your Brand Has a Story – Here’s How to Tell It
Everyone has a story to be told. This is true for businesses, as well as people. As tempting as it may be to use marketing and social media to push the products or services your business offers, this is a waste of time. People tune in to your channels to listen to what you have […]
Creating a Brand Style Guide for Your Business
From your website to your social media channels, your business collateral, product packaging, and more, the way that you define how your brand appears to your consumers should feel consistent and recognizable everywhere. The most effective way to do this is to establish a brand style guide. It’s a rulebook that helps you define and […]
How to Find Your Brand Voice
Have you ever thought about what you sound like to your customers? Establishing a brand voice may not be at the top of your to-do list as a growing business, but it is an important first step in building a successful marketing strategy. Get the Group Together Choosing a voice for your company is a […]
Orange County Is off the COVID-19 Watch List: Is Your Brand’s Messaging Prepared?
If you’re a business owner in the OC, you’ve probably heard the news that Orange County has successfully made its way off California’s COVID-19 watch list. While not many have prior experience operating a business in a pandemic, we do know how fast things can change. With this in mind, we can’t stress enough how […]
How to Reach People on Facebook Who Are Interested In Your Business
Connecting with new potential customers on social media is a great way to increase your brand awareness and get people familiar with your company, but did you know you can also use social platforms like Facebook to specifically target people who are already interested in your business? Move people further down the funnel by nurturing […]
The Importance of Creating Quality Content
When a customer (or potential customer) first sees your brand, it’s likely that their first interaction with you is through a piece of content that you’ve put out into the world. Whether this is a social media post, blog, video, or webinar, the goal remains the same – to catch someone’s eye and spark interest […]
