The Power of Organic Content Marketing for Law Firms

The average consumer sees about 5,000 ads per day, making it easy for them to feel uncomfortable or overwhelmed. Your law firm can stand out from the noise of paid advertising by growing your audience organically through content marketing. However, there is more to this strategy than simply writing a few social media posts per […]

How to Market Your Law Firm This Holiday Season

The holiday bustle seems to take us by surprise every year, even during a global pandemic. If there was ever a time that people needed holiday cheer, it’s this year! No matter the area of law your firm practices, you should be sure to spread messages of joy to your contacts and prospective clients as […]

How to Balance Evergreen and Time Sensitive Content in Your Law Firm Marketing

It can be a challenge to incorporate a balance of topics in your law firm’s marketing content.  You should always create content with your audience’s pain points, wants and needs in mind, but you should avoid focusing too heavily on one subject so that your audience does not get bored. When you plan a content […]

Retargeting Strategies for Law Firm Marketing

Finding a new client can cost five times as much as keeping an existing client. While this statistic is often applied to product-based businesses, it also applies to lawyers and law firms. Law firms can use retargeting strategies to offer new services to prospective clients, and as they develop these relationships more, they can get […]

Creating Effective Email Marketing Campaigns for Lawyers

Consumers are inundated with a wave of marketing messages every day, and it usually takes several online interactions with a law firm before a client decides that they want to work with you. Email marketing is a great way to engage your target audience and keep your referral partners up to date. Here are seven […]

The Importance of Testimonials for Marketing Your Law Firm

When it comes to choosing a lawyer, many people ask others for recommendations. Word of mouth is a part of the referral network for lawyers and law firms, but with the growth of digital marketing, client testimonials and case studies can help lawyers build an online referral system, establish credibility and create engaging content for […]

Creating an Integrated Marketing Strategy for Lawyers

Reaching new clients is always a goal for law firms, and with the growth of digital marketing, building new relationships and establishing a trustworthy presence online is essential. Referrals will likely be a driving factor behind law firms’ cases for years to come. Still, lawyers should look to build a reputable referral network online by […]

Core Values at KWSM a digital marketing agency