The average consumer sees about 5,000 ads per day, making it easy for them to feel uncomfortable or overwhelmed. Your law firm can stand out from the noise of paid advertising by growing your audience organically through content marketing. However, … Read More
The holiday bustle seems to take us by surprise every year, even during a global pandemic. If there was ever a time that people needed holiday cheer, it’s this year! No matter the area of law your firm practices, you … Read More
It can be a challenge to incorporate a balance of topics in your law firm’s marketing content. You should always create content with your audience’s pain points, wants and needs in mind, but you should avoid focusing too heavily on … Read More
Finding a new client can cost five times as much as keeping an existing client. While this statistic is often applied to product-based businesses, it also applies to lawyers and law firms. Law firms can use retargeting strategies to offer … Read More
Consumers are inundated with a wave of marketing messages every day, and it usually takes several online interactions with a law firm before a client decides that they want to work with you. Email marketing is a great way to … Read More
When it comes to choosing a lawyer, many people ask others for recommendations. Word of mouth is a part of the referral network for lawyers and law firms, but with the growth of digital marketing, client testimonials and case studies … Read More
Reaching new clients is always a goal for law firms, and with the growth of digital marketing, building new relationships and establishing a trustworthy presence online is essential. Referrals will likely be a driving factor behind law firms’ cases for … Read More