How to Lead Without Being a Manager
There is a common misconception that you have to be in a management position in order to be a leader in your organization. Just a few months ago, I believed these two things went hand in hand as well. After going through an extensive 3-month Leadership Training at KWSM: a digital marketing agency, my opinion […]
In the News: Facebook, Instagram and Pinterest Make Updates to Promote Users to Shop
As businesses continue to take a hit as they keep their doors closed, platforms such as Facebook, Instagram, and Pinterest have taken action to help make online shopping easier and more accessible for users. Facebook Announces “Shops” Facebook Shops allows businesses to set up a free, online store for customers to access on both Facebook […]
Considerations for Your Las Vegas Restaurant as You Reopen After COVID-19
Reopenings are underway for Las Vegas restaurants, but there are strict guidelines that must be followed for a restaurant to welcome back patrons. Governor Sisolak announced that dine-in restaurants could reopen on May 9th during the first phase of the “Road to Recovery” plan. The new rules include: spacing tables six feet apart, reduced seating […]
Content to Inspire Your Business’s TikTok Strategy in 2020
Not only is TikTok one of the fastest-growing platforms in the world, but it also rates as having the highest social media engagement rates per post. As social platforms go, TikTok is relatively new. Since its launch in late 2016, however, it has seen an explosion of growth, that other popular platforms like Instagram took […]
How Your OC Hair Salon Can Get Ahead of the Competition When Doors Reopen
Governor Newsom reported on Monday that California hair salons may be permitted to reopen in the next few weeks. This means that hundreds of hair salons throughout Orange County will be looking to make back their lost revenue as quickly as possible in a very competitive space. Is your salon prepared to reopen its […]
3 Reasons to Rebrand Your Company
Your brand amounts to how your company is perceived in the minds of consumers and is defined by the experiences they have with your company. As important as branding is, it can easily become stagnant as businesses lack the time to make a change – or don’t realize a change is necessary. If you’ve found […]
New LinkedIn Ads Targets: Growth Rate & Top Ventures
LinkedIn Ads are becoming increasingly more popular for businesses looking to generate new business online. Since it is mainly used in a professional setting, it is especially popular with B2B ventures and companies who are looking to get the attention of senior-level executives. LinkedIn has been innovating its platform significantly in recent months, in an […]
Preparing For The Future | Marketing Tactics As Businesses Begin To Reopen
As businesses across the nation begin slowly reopening their doors after the COVID-19 pandemic, a whole new set of questions are emerging. KWSM’s Marketing Solutions Managers Wendi Liechty and Jason Brady address some common concerns when it comes to marketing your business in our latest webinar. How Do I Plan For A Strong Recovery? It’s […]
