Not All Social Media Agencies Are the Same

These days there are lots of social media companies out there. Many of them will offer to run your social media accounts for you.  But what does that mean?   Perhaps they will write posts on your page, but often those posts are scheduled through a syndication program like Hootsuite or Tweetdeck. (They don’t tell […]

Repurpose Your Content!

Do you recycle, reduce and reuse? Earth Day may have been last week, but that doesn’t mean that you shouldn’t be constantly incorporating these concepts into your life. And by life, I also mean your digital life! Yes, this same dictum can be applied to the content that you use for your social media. There […]

Buying Facebook Fans

Just don’t do it. The key component of social media is the “social” aspect of it– that is, to interact with other people and to be, well, social. Purchasing your fans gives you no advantage in social media, only to seemingly build up your numbers and to give the illusion that you have worked hard […]

Pinterest Best Practices for Businesses

Recently, Pinterest claimed the spot as the world’s third most popular social media site. Pinterest is an online visual bulletin board, where you can “pin” up pictures of just about anything.  You can categorize your pins into different boards, and “repin” other people’s material (much like the reblogging feature from Tumblr). Pinterest is a great visual […]

Not All Social Media Agencies and Services Are the Same

Working for a social media agency where we take our practice extremely seriously, it’s not a surprise that I feel irked when I see Internet “marketers” blithely tack on social media as an add-on service to their list of professions. It’s not an elitist thing, but the truth is nowadays everybody and their moms tout […]

Simple Strategies to Start on Social Media

If you’re new to using social media for your business, it can admittedly be overwhelming.  I have friends, long time college veterans of Facebook, who have disabled their Facebook accounts for personal reasons, only to come back later, barraged with all of the changes that Facebook invariably throws at us. If my friends, who I […]

Where Do You Find Content?

There is an abundance of information and content floating around in the internet, but the question is, what is the best? Surely, we all don’t have time to go aimlessly searching for good articles, links, facts and information everyday to find something to populate our social media content. Here are some ways that can help […]

What You Need to Know About E-Newsletter Marketing

It was a long time coming, but Katie Wagner Social Media finally launched our e-newsletter last month! (Shameless plug: subscribe here for a monthly digest of social media tips to help you and your business!) To be frank, before starting our own mailing list, I felt a slight apprehension about e-newsletters. Why? My own personal […]

Reflections from Brian Solis' Keynote

This past Wednesday I had the pleasure of attending the LinkedOC event featuring renowned author and thought-leader, Brian Solis.  Solis is the author of the best-selling book “The End of Business as Usual”, and his keynote revolved around the book’s themes of  social commerce and social media in business. The consumer marketplace and the way […]

Be a Better Listener on Social Media

You hear it all the time: In the real world, having good communication skills is crucial to achieving success in all aspects of your life, from your relationships to your career. And a key component of having good communication skills is learning how to listen, to think less about what you’re going to say next […]

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