How to Use Twitter to Reach Your Customers

how to use twitter to reach your customers

One of the most unique aspects of Twitter is the ability to communicate with everyone anywhere in the world. Whether you’re a national brand or a local business owner you can send a Tweet to anyone on the platform. Unlike other social channels, Twitter breaks down the walls of hierarchy and truly allows you to […]

Everything You Need to Know About Instagram’s New “Reels” Feature

Last week, Instagram released a new feature to give users more creative freedom in producing content within the app. This update follows months of extreme growth for TikTok, Instagram’s newest competitor. Competition Between Instagram Reels and TikTok TikTok has taken the internet by storm over the past year, with over 2 billion downloads worldwide and […]

Making Email Marketing Work for Your Business

Don’t hit send yet! Email marketing is a great tool to guide customers down the path to conversion, but it is only effective if focused around specific goals. Here are some tips to help you create a compelling campaign:    Segment Your Audience   Your whole list of email addresses is a great starting point, […]

Facebook Rolls Out More Social Media Education Programs 

Just as Facebook wraps up their “Summer of Support” sessions, the social media giant announced a new lineup of free education courses and awareness programs as part of National Black Business Month. The series of free webinars will begin on August 12th and include everything from business advice to panel discussions that are designed to […]

What Every Business Should Know About Copyright on Social Media

Social media platforms teem with creative content that is easily shared and passed from account to account. In fact, it’s difficult sometimes to know where a post came from originally. In this environment, it might initially seem that because someone posted a photo, video, or other asset publicly that it’s fair game for anyone to […]

4 Mistakes That May Be Draining Your Facebook Ad Budget

If you’re running digital ads for your company, it is likely that you use Facebook and Instagram to do so. There are major opportunities for brand reach and conversion through these ad platforms, but if you do not have experience with proper ad development, you may be wasting valuable dollars on advertising that is not […]

How to Optimize Your Instagram Profile to Gain Followers

Instagram is one of the most important platforms that you can have as a business. If you’re not using your Instagram to its full potential, you could be missing out on prime opportunities to connect with your current fans or gain new ones. Ensure that you are taking full advantage of social media’s capabilities by […]

Best Practices in Partnering with Instagram Influencers

Best Practices in Partnering with Instagram Influencers

Influencers have dominated Instagram in recent years, proving the effectiveness and power behind a personal brand on social media. Now that businesses are recognizing the use of influencers as a valuable marketing tactic, these collaborations and partnerships are becoming more common. As influencer marketing becomes more prevalent, businesses need to know which influencers are a […]

KWSM Voted One of the Best Social Media Marketing Agencies in Las Vegas

KWSM Voted One of the Best Social Media Marketing Agencies in Las Vegas

KWSM was recently honored as one of the top 14 social media marketing agencies in Las Vegas, as ranked by Expertise.com. Evaluated by local marketing experts, KWSM, alongside hundreds of other agencies, was judged on reputation, credibility, experience, availability, and professionalism. These five categories consisted of over 25 variables, including customer service, building customer confidence, […]

Core Values at KWSM a digital marketing agency