3 Reasons Why You Should Blog

Blogging. You see everyone and every business do it, and you’re probably thinking, “There are millions of blogs out there, why do I need to jump on the bandwagon?”  Well, there’s a reason (or three) that so many people are taking up blogging, and I’ll tell you why you should be doing it too. Blogging […]

What is the ROI on Social Media?

I’m a numbers guy.  More specifically, I’m a money guy.  In every job I have ever had, the primary goal was always to make money.  It’s why I love working with business owners and their social media – because we help them tell the story of their business, grow their client or customer base and […]

Keep Your Twitter Organized!

Staying organized from the get-go will make your life a lot easier down the road. Case in point (or a cautionary tale, rather): When tax season came around this year, I realized that my imprudent negligence of bookkeeping during the past year really kicked my behind. I got a similar feeling when I took over […]

Not All Social Media Agencies Are the Same

These days there are lots of social media companies out there. Many of them will offer to run your social media accounts for you.  But what does that mean?   Perhaps they will write posts on your page, but often those posts are scheduled through a syndication program like Hootsuite or Tweetdeck. (They don’t tell […]

Repurpose Your Content!

Do you recycle, reduce and reuse? Earth Day may have been last week, but that doesn’t mean that you shouldn’t be constantly incorporating these concepts into your life. And by life, I also mean your digital life! Yes, this same dictum can be applied to the content that you use for your social media. There […]

What's There to Like about the New Timeline?

When the Timeline first came out for fan pages, I wasn’t psyched about it. (Admittedly, I’m not good with change… but Facebook seems to be hell-bent on helping with my personal development!) But now that I’ve lived with it for a couple of weeks, I have found some things I really like about the new […]

Buying Facebook Fans

Just don’t do it. The key component of social media is the “social” aspect of it– that is, to interact with other people and to be, well, social. Purchasing your fans gives you no advantage in social media, only to seemingly build up your numbers and to give the illusion that you have worked hard […]

Social Media Takes Time

I like things that take time.  I don’t like things TO take time, simply things that require time to work, and work well.  Like a good wine, or composing a symphony, or mastering a skill, the best things in life don’t simply happen.  No, the best things in life require dedication, commitment, patience and time. […]

Pinterest Best Practices for Businesses

Recently, Pinterest claimed the spot as the world’s third most popular social media site. Pinterest is an online visual bulletin board, where you can “pin” up pictures of just about anything.  You can categorize your pins into different boards, and “repin” other people’s material (much like the reblogging feature from Tumblr). Pinterest is a great visual […]

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