Creating Social Media Routines
Katie and I just completed a 28-day cleanse. For 28 days, we ate nothing but whole foods prepared and cooked by us at our home. No alcohol, caffeine, dairy, gluten, added sugar or processed foods. Just the good stuff – lots of fruits, veggies, grains, nuts and oils. At first, it was hard. It’s amazing […]
Using Instagram For Business
Instagram can be a great source for creating and sharing pictures as well as for growing your brand’s online presence. Instgram allows anyone to become a skilled photographer. Their artsy filters will turn any picture into a masterpiece. This social media community is the perfect way to display your business in a visual sense. Pictures […]
Mobile Marketing & Social Media
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
How Advertising and Content Marketing Relate
To keep my creative mind sharp, I take advertising copywriting classes at a local advertising agency after KWSM work hours. The class is a lot of fun but more challenging than I could have ever imagined—writing consistently witty, concise and captivating headlines is not as easy as it seems! I was struck by an epiphany […]
Networking Happens Offline, Too.
This past weekend, the KWSM Staff participated in the Aliso Viejo Lip Dub. More than 1300 Aliso residents came out to make a video that will go up on YouTube to help publicize the city. We created a giant music video, lip syncing to the songs “Celebration” by Kool & the Gang and “Party Rock […]
How to Use Pinterest Like a Man
Yes, I use Pinterest. I realize that I am not a typical Pinterest user, being a man and all. However, I am totally, one-hundred percent cool with Pinterest. In fact, the more I use it, the more I like it! For women, it’s a no brainer, right? Most women already have binders of ideas for […]
You Don't Have to be 25 to Work in Social Media
I have to politely disagree with Cathryn Sloane’s article, “How Every Social Media Manager Should be Under 25”. As a member of the 2012 college graduating class, I certainly can relate to the early beginnings of social media. Every generation has its defining factors, and social media has definitely defined mine. Facebook came out when […]
7 Most Common Mistakes on LinkedIn
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Lack of Social Media Presence is Dangerous
Did you read the Mashable article about how people without Facebook profiles are more likely to be psychopaths? I have to admit, the article has some legitimate, though very broad, arguments, like how Internet use has now become such a normal social activity for humans, that not partaking in it can very well be a […]
Tap Into Your Existing Network
When it comes to social media, we talk a lot about connecting with new people. After all, if you are doing social media for your business, that’s the point – to get in front of new people, right? And it should be. But that’s not the whole picture. There are actually a lot of benefits […]
