How To Expand Your Reach On YouTube
Videos can be a great way to share information and grow your brand online. Creating valuable and informative videos will demonstrate your expertise in a particular field, and since YouTube has more than 1 billion users, uploading the video there can help you expand your reach to a wider audience. But, just as with any other […]
How To Stand Out On Social Media
Imagine a place where millions of people from all over the world come together and each has their own unique message that they want to share with everyone else. In this place, people are fighting for each other’s attention. People are yelling, pushing and walking over one another trying to attract a crowd that will […]
Buyable Pins are Coming to Instagram
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence […]
Successfully Starting Over: How to Turn Your Social Media Presence Around
As more businesses begin to realize the power of social media to grow their brand, abstaining from digital marketing ultimately means being left in the dust. The results are simply undeniable: a well-managed web presence can greatly enhance your brand recognition, customer service, and overall sales. Yet without any sort of established protocol on how […]
4 Reasons Why You Should Create Carousel Ads on Facebook
Facebook advertising can be a powerful tool for your company’s digital marketing strategy, but the platform’s traditional format leaves a lot to be desired. After all, it’s no easy task to give someone an idea of what your company has to offer using 90 characters and a narrow landscape image. Fortunately, this cookie cutter template […]
3 Great Ways Business Owners Can Network on LinkedIn
When it comes to using social networking sites for your brand, Facebook, Twitter, Instagram and other such sites give you a great way to get the word out about your business, connect with fans and customers and build a brand personality, but part of being a business owner is connecting with others in your professional […]
Pin It To Win It: Reaching Your Retail Customers On Pinterest
The true benefits of using Pinterest are still a mystery to many business owners who just don’t see the value in this particular social media channel. In actuality, Pinterest can help your business grow in many ways, including by driving sales. Not convinced? Well, what if we told you that many of Pinterest’s 72.8 million […]
Key Takeaways From The 2015 Social Media Marketing Industry Report
Every year Michael Stelzner, Founder of Social Media Examiner, publishes an annual report about how marketers are currently using social media and how they are planning to use it in the future. This year’s report surveyed more than 3700 marketers with the goal of understanding how they are using social media to grow and promote […]
How Much Self Promotion is OK on Social Media?
Any business owner who puts their company on social media is doing it to boost their business. No one decides to take the plunge into social because they don’t want any more customers or recognition for their brand. But having said that, the companies that tend to do the worst on social media are those […]
3 Steps to Defining and Finding Your Target Audience
Chances are you’re already aware of the importance of using social media as a marketing tool for your business. With nearly 74 percent of online adults on social media, there is no denying this area should be a key component of every marketing strategy. But even if you’re doing your due diligence by having an […]
