Instagram Gets Innovative With New Ads

While you were recovering from your Labor Day festivities, tech experts spent the week coming up with more ways to improve your business. Instagram is branching out in the advertising world while Facebook is aiming to be your one-stop-shop. Here’s what you might’ve missed in the social media world this week. Instagram Expands Advertising On […]

10 Facebook Hacks You Didn’t Know Existed

Like any highly functional online platform, Facebook has expanded its capabilities significantly since its inception to include a host of features you may not even realize existed! The evolution of Facebook has been a long and winding one, and often, functionalities that aren’t part of your daily social media routine get forgotten. Still, just because […]

The Pros and Cons of Using Auto-Reply

Running your own business can feel like juggling chainsaws, if you drop one component your company can suffer gravely. A quick fix for customer inquiries may be to setup an auto-reply system – but beware, this could end up hurting you as much as a rogue chainsaw. Here are some good and not-so-good choices. Good […]

Flaunt Your Company’s Façade on Google

This week businesses are getting a boost in the way their companies are portrayed and advertised, courtesy of the social media mavericks. You may want to make sure you vacuum the carpets before you try Google’s latest feature and Twitter is helping businesses around the world market their products. As an added bonus, a handful […]

Google My Business

Google has combined the capabilities of several services to bring online marketers a new platform called “Google My Business.”  This platform incorporates Google+, Google Places, Google Search into the same interface. It allows business owners to create consistent branding across all Google services at the same time. Photo Credit:kekokky

How to Take Better Flat Lay Photos for Instagram

Whether clean and simple or are complicated and ornate, flat lay photos are the current “it” trend on Instagram. In this format, the photographer lays out a bunch of items, then takes the shot looking directing down on the scene. Want to create some flat lay images of your own? Here are some steps to […]

How Small Businesses Can Find Their Target Audience on Social Media

Approximately 543,000 new businesses get started each month, according to Forbes, but during that time more businesses will shut down than start up. To make sure your business doesn’t fall victim to this statistic, it’s important to know who your target audience is and how to attract them. Here are five tips to connect your […]

Instagram is Posting Outside the Box

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA This week, the social media savants are debuting new features that are sure to make your Labor Day photos look phenomenal. Facebook is giving you new ways to edit your pictures, Instagram is breaking free from the uploading standard that made them standout, and it could soon be […]

Facebook Ads for Local Business

If you are a fledgling business with a brick and mortar location, social media marketing can be a great way to drive word of mouth and its accompanying foot traffic. The one caveat is that unless you are already well-connected to your local community, it can be difficult to reach customers that are actually within […]

LinkedIn’s Latest Feature Could Improve Communication in Your Business

These days, the hardcopy version of your company’s directory is probably as useful as a pack of pencils at an ink-only convention. To keep your business up to the current communication standard – instant messaging – LinkedIn is stepping in. The new tool, known as “Lookup,” is a way for your employees to search, contact […]

Core Values at KWSM a digital marketing agency