Instagram Extends Video Advertising
February is off to a shotgun start in the social media world, and if you didn’t hear about all of the changes, we’re here to pass you the baton. Instagram is giving users an inch and letting advertisers run a mile, LinkedIn isn’t living up to expectations, and Facebook is giving a popular feature a […]
Improve Your Pinterest Marketing Using Analytics
As hard as you may try, even the most focused of social media marketers will find themselves getting lost in the black hole that is Pinterest. The site was designed to suck you in, making it tough to feel like the time you spent pinning has resulted in anything other than carpal tunnel syndrome. While […]
How To Stay Efficient on Social Media
When you spend hours every day managing your business’s social media channels, it’s hard to resist the urge to browse your personal pages. But this behavior can easily lead to hours wasted on your personal social media accounts, like Facebook, when you should be working. Because Facebook is so user-friendly it becomes tempting to switch […]
4 Types of Short Videos to Boost Your Brand’s Social Media Presence
Short videos are growing in popularity across social media, quickly attracting the brief attention span of today’s online audience. As one of the top social media marketing trends for this year, videos are an in-demand form of content that will help increase your reach as well as educate your audience about your brand. Posting 30 […]
Why Live Event Coverage is Important for Social Media
Whenever your company participates in a live event, whether it is a charity dinner, trade show, or full-blown extravaganza, it’s a good idea to post some of your content in real-time. Consumers are constantly scanning social media channels for information that is valuable, relevant, and worth sharing. In addition, most people own a smartphone, which […]
The Best Free Photo Editing Apps For Instagram
Curating an aesthetically-pleasing Instagram feed isn’t something that can be done in a snap, but one secret to making your photos look their best is manually editing photos through the use of photo-editing apps. Although Instagram provides a number of in-app filters and photo-editing tools, other apps can offer a greater variety of filters, tools, […]
Steps to Creating a Social Media Marketing Plan
STEPS TO CREATING A SOCIAL MEDIA MARKETING PLAN Whether your marketing department is a single person or a multi-leveled division of your company, acquiring customers and developing a lasting relationship with them is the bottom line. It is becoming more and more evident that social media is a tool to help marketers accomplish this goal. […]
Facebook Beats the Forecast
As January quickly comes to a close, your favorite social media channels are making changes right before the buzzer! Facebook has a new record to flaunt, Twitter has a new team roster, and you could soon have better ways of expressing yourself. Here’s a look at what you might’ve missed in social media news this […]
How Freebies on Social Media Can Lead to Actual Clients
Lets face it, getting free stuff is not only exciting, it’s addicting! This doesn’t mean you have to start scrambling around the office for unwanted items to giveaway; freebies can be pieces of advice that educate or empower a person. Here’s how to turn those online incentives on social media into actual clients in real […]
Five Social Media Tools That Will Make Your Life Easier
If you’re busy managing robust social media channels, you’re probably on the lookout for ways to post with greater efficiency. There are thousands of free tools out there, but as industry professionals, we can make some recommendations for the best of the best. These five websites and apps all do different things, but they have […]
