Is Influencer Marketing Right for You?

influencer in scrabble letters

Influencer marketing is one of the biggest growing trends today. Influencers are individuals that share their experiences about brands and convince others to try them out. They post on their social media channels and/or blog in exchange for free products or paid opportunities. Basically, these social moguls influence other users to trust your brand. So, […]

How KWSM Recognizes and Champions Team Members in the Workplace

There’s always a reason to celebrate! That’s something we pride ourselves on within our agency. Whether it’s a 3-year workiversary, a baby shower, or the month’s birthdays, we are always bringing joy to the office through celebrations. Another way we do this? By celebrating each other!   Recently, our President Katie Wagner was featured amongst […]

How to Respond to Customer Complaints Online

frowning baby - how to deal with customer complaints

Social media has become the ideal outlet for consumers to connect with brands. Customers don’t want to pick up the phone and wait on hold just to ask a question. This is the age of short attention spans and the necessity for immediate responses.   Customer service plays an integral role in keeping digital fans […]

Social Media Changes & Better Marketing Results | Social Media Help Desk Episode 90

Another round of changes for some popular social media sites, including one aimed at helping people who may be distressed. In this edition of Social Media Help Desk, Managing Content Editor Rick Ormsby and Content Editor Princess Ruff discuss the expansion of the “compassionate search.” They also pinpoint the best way to showcase your brand […]

Tips for Small Businesses on Using Mailchimp for Better Email Performance

Mailchimp is a web-based email marketing service that gives you the ability to create and manage mailing lists, newsletters, automated campaigns, and more. Businesses can grow their revenue and expand their reach by targeting a bigger audience with email marketing. With Mailchimp, it’s easy to use, and it has all the necessary features of an […]

How To Use Video To Boost Your Digital Marketing Results

Of all forms of content online, nothing performs better than video. When there is a compelling video, people will drop everything they are doing to watch. It provides more of a human element to the content, as it brings the audience into the experience.  People find videos more captivating and easier to remember. 82% of […]

Frequently Asked Questions about Social Media Bootcamp

Bootcamp season is upon us. Three times a year, our agency hosts a series of four classes on the most popular social media channels – Facebook, Instagram, LinkedIn, and YouTube. If you are interested in joining us for our next session, you may have some questions. These are our most frequently asked questions that can […]

Core Values at KWSM a digital marketing agency