The Rules Of Tweeting & New Facebook Features | Social Media Help Desk Episode 94
At KWSM, we specialize in finding the best content to post on our clients’ social media channels. With so many options at our fingertips, it takes skill and a lot of thought to create the perfect post. But it’s not just about picking the right words or pictures; it also requires hiring the right employees […]
Saying YES to New Challenges | Photoshop Mentorship Project
At KWSM, our motto has always been “Just Say Yes,” something our agency doesn’t just say, but practices each and every day. But what happens when our own skills and capabilities are hindering our ability to say yes? Yes to new creative ideas, campaigns, and glass ceiling propositions. As a whole, there’s not much (dare […]
Sharing Skills in a Creative Work Environment
The KWSM team recently participated in an internal mentorship program. We were divided into pairs of mentors and mentees. Each partnership developed and executed a plan for the mentee to learn a new skill relevant to digital marketing. I was selected as a mentor and partnered with Senior Digital Marketing Strategist Taylor Lizura for a […]
Our Friends at Working Wardrobes Need Our Help
Over the last decade, we have worked with hundreds of businesses and organizations at KWSM. One of our favorite parts of the job is that we develop long-term relationships with the companies we serve. When we help an organization tell their story, we become a part of their team. At KWSM, we are a […]
How we Emphasize Continuous Learning at KWSM
Finding the right team members can often feel like hunting for buried treasure. But when you find it – the payoff is worth its weight in gold. The hiring process is something our management team takes very seriously, and they are very transparent in that we don’t hire just to hire, we hire to find […]
In The News: Twitter Buys a Startup, Facebook Prototypes News Feed Feature, and LinkedIn Debuts “Featured” Section
Improvements are on the horizon for social channels as they begin testing the waters for future features and one feature ready to go! This week in the news, we see Twitter acquire a new business to further user creativity in conversations, Facebook has begun internally prototyping a new format to view your News Feed, and […]
Why Pictures Are Pivotal & Pinterest Academy | Social Media Help Desk 93
They say a picture is worth a thousand words, and this certainly rings true when looking for eye-catching content to post on social media. In this week’s edition of Social Media Help Desk, Director of Operations Stephen Wagner, Junior Content Editor Kayson Martin, and Content Editor Tiffany Lundberg discuss what to look for when picking […]
In The News: Instagram Prototypes “Latest Posts” Feature, Facebook’s New Copycat App, and YouTube Dominates Video Apps
Social media news this week has a soap opera theme as channels encounter rumors, copycats, and top dogs with power. In the news, Instagram prototypes a feature for reverse-chronology on your feed, Facebook quietly releases a Pinterest copycat app, and YouTube comes out as the dominant video streaming service for 2019. Instagram Prototypes “Latest Posts” […]
What is Pinterest Academy?
Pinterest is one of the largest growing social media channels today. With 335 million users as of December 2019, Pinterest has become an ideal tool for many companies to sell their products and share their brand’s story. However, many companies struggle with creating a strategy that works on this platform. Thanks to the experts at […]
Blogging Best Practices & Influencer Insights | Social Media Help Desk Episode 92
Are you looking to position your company as a thought leader in your industry? Writing a blog is not only a great way to drive people to your website but also an excellent way to establish your brand as a trusted voice. In this episode of Social Media Help Desk, Host Princess Ruff, Managing Content […]