3 Best Practices for Twitter
Twitter is a simple social media platform. You follow people, people follow you, and you post 140 character updates called tweets. Really, that’s all there is to it. However, I believe that it is because of it’s simplicity that it is so difficult for people to figure out how to use it to their advantage, […]
Linking YouTube to Facebook
You’ve probably heard the phrase “above the fold” when it comes to newspapers. In the olden days, newspapers were the most used source of information. The most important stuff usually appeared on the top part of the paper “above the fold” when the newspaper was folded in half. In the social media world, there is […]
Facebook Teams Up with Fox Sports
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
It's Not Just About the Fans
Everyone wants more likes on their page—the higher the number, the more gratifying you feel. Despite being a respected and legitimate business, you still want more fans because, well, it’s validating and feels good ! When first starting out with your new Facebook fan page, sometimes new fans are hard to come by. Or even […]
Creating Social Media Routines
Katie and I just completed a 28-day cleanse. For 28 days, we ate nothing but whole foods prepared and cooked by us at our home. No alcohol, caffeine, dairy, gluten, added sugar or processed foods. Just the good stuff – lots of fruits, veggies, grains, nuts and oils. At first, it was hard. It’s amazing […]
Using Instagram For Business
Instagram can be a great source for creating and sharing pictures as well as for growing your brand’s online presence. Instgram allows anyone to become a skilled photographer. Their artsy filters will turn any picture into a masterpiece. This social media community is the perfect way to display your business in a visual sense. Pictures […]
Mobile Marketing & Social Media
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
How Advertising and Content Marketing Relate
To keep my creative mind sharp, I take advertising copywriting classes at a local advertising agency after KWSM work hours. The class is a lot of fun but more challenging than I could have ever imagined—writing consistently witty, concise and captivating headlines is not as easy as it seems! I was struck by an epiphany […]
Networking Happens Offline, Too.
This past weekend, the KWSM Staff participated in the Aliso Viejo Lip Dub. More than 1300 Aliso residents came out to make a video that will go up on YouTube to help publicize the city. We created a giant music video, lip syncing to the songs “Celebration” by Kool & the Gang and “Party Rock […]
How to Use Pinterest Like a Man
Yes, I use Pinterest. I realize that I am not a typical Pinterest user, being a man and all. However, I am totally, one-hundred percent cool with Pinterest. In fact, the more I use it, the more I like it! For women, it’s a no brainer, right? Most women already have binders of ideas for […]
