Amplifying your Next Blog Post

Blogging online is a good way for a business to educate your audience about what you do. It’s also a way to establish relationships with your target customers. In order to achieve these things, you have to amplify your content and get it out there for people to see. First, you have to know how […]

De-odorizing Your Facebook Business Page

There are a lot of business pages on Facebook these days and, frankly, a lot of them stink. A business page is a great way to connect with customers when utilized correctly, but can actually hurt your business if your presence is incompetent or sloppy. Since I’m sure your business page is the most amazing […]

Your Twitter To-Do List

   Twitter is one of the largest Social Media channels today. In fact, Twitter has around 200 million active users tweeting out nearly 400 million tweets a day. That is a valuable tool for your business. When used effectively, Twitter will act as a direct avenue of communication between your business and your target consumer. Let’s […]

3 Social Media Strategies for Salons

Last November, I decided that I was finally going to take the leap and chop off my hair to donate to Locks of Love and Beautiful Lengths. It was a big decision, and one that I had been thinking about for a very long time. But my hair was finally long enough, and I was […]

Playing to Your Strengths on Social Media

Everyone and their grandmothers are on social media these days (I know both my grandmas are). With such a high volume of users, it’s an ideal marketplace for businesses. However, with so many different social media outlets and so many different ways of using them, it’s important to focus on your strengths and present yourself […]

Managing Your LinkedIn Connections

How many times have you either misplaced a business card, or looked at an old business card and forgot why you spoke to that person?  When managing your business contacts, you need a system, otherwise it’s easy to lose track of what you are doing. LinkedIn is a powerful tool business owners should be using […]

Twitter Turns 7!

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

15 Social Media Best Practices

Being active on social media isn’t just about sharing content and responding to comments. Sometimes, what you do outside of your social media channels can greatly increase your social media success. Here are 15 tips to help support and promote your Social Media efforts:   Include social media links in your email signature. This will make sure […]

Why You Should Start Your Own LinkedIn Group

Groups are powerful tools for networking within LinkedIn, but have you ever thought about taking it a step further and starting your own LinkedIn group? Here are my top five reasons why you should create your own group on LinkedIn: 1. You can be a thought leader: You’re already an expert in your field, so […]

The Importance of Diversifying Your Content on Social Media

Social media is a multi-faceted, ultra-engaging medium for communication. As a business, you’d be crazy not to take advantage of it when communicating with existing or potential clients and customers. Many businesses are already utilizing social media, but not all of them are utilizing it well. Simply typing out a status update is not going […]

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