Can Social Media Save JCPenney?

Does social media work? Here’s a success story from a popular national retailer. Recently, JCPenney revamped its brand, ousting its outdated department store “sales and coupons” strategies and launching an entire makeover emphasizing low prices and modern and hip clothing lines. I don’t remember the last time I stepped into a JCPenney store, and there’s a […]

Core Values at KWSM a digital marketing agency