Seeing Double? | Social Media Help Desk Episode 74

You’re not seeing double; you’re just seeing duplicate content. This week, I’m joining the Social Media Help Desk alongside host Director of Operations Stephen Wagner and Content Editor Ivana Hermida.  We are discussing the week’s industry news, managing your online reputation, and the right way to repurpose content as a part of your digital strategy.  […]

How Do I Create Different Landing Pages for Different Ad Campaigns?

Landing Pages

Ads are a great way to generate interest in your product or service, but creating an ad campaign is only half the battle. The other half is the landing page where your potential customers go after they interact with your ad. If you are targeting people who frequent your website, you may want to consider […]

How Passion Plays a Role at KWSM

Passion is an intense desire that can help you break through barriers to accomplish amazing things. When you think of passion, you may think of your favorite sports teams or hobbies, but our team members at KWSM think of our careers and clients. Passion is an emotion to be acted upon, and without action, passion […]

Why Your Brand’s Online Reputation Matters

Before the days of scrolling through Google, Facebook, and Yelp reviews, and the numerous Instagram comments, businesses relied on word-of-mouth and surveys to understand customer satisfaction. In our current digital world, companies are exposed to a variety of ways they can receive feedback.    With or without the internet, there’s one element of business that […]

How to be Authentic and Transparent on Instagram

We know it seems a little odd to be talking about authenticity on your Instagram channel. It’s your page. It can’t be any more authentic than that, right? Well, you’d be surprised how hard it is to maintain an authentic feel and voice on your page. So many users are caught up in getting the […]

Twitter Tweaks the Way We Tweet

Wondering what new improvements are being made on social media this week? Facebook is getting real with users, Instagram is testing a new feature that looks similar to another app, and Twitter is now even more convenient to use. Facebook Highlights Self-Care September  September 10th was World Suicide Prevention Day, so Facebook shared updates on […]

Should You Post the Same Content on Multiple Social Media Platforms?

The funniest story in the world loses its luster after you’ve heard it a half a dozen times.  Once we know the punchline, we typically tune out because we know what’s coming next. When it comes to social media, your audience could be having the same reaction to your content if you are duplicating your […]

How KWSM Works to be Uncommonly Organized

Our team at KWSM: a digital marketing agency works to help brands express themselves through great content, authentic social media, and compelling websites. We manage hundreds of brands each year and share stories of success across a variety of industries by being uncommonly organized.    We know what you may be thinking. How does anything […]

4 Things I Learned As A Digital Marketing Intern at KWSM

When I accepted an internship at KWSM: a digital marketing agency last spring, I diverged from the path that many of my fellow journalism classmates took by not working at a TV station, radio station, or newspaper. I took it because I was intrigued by the world of social media marketing and because I wanted […]

How to Network on Social Media

Traditionally, when you think of networking, you think of a professional environment and attendees personally exchanging business cards and information. Men and women in their business professional attire and pitching their well-crafted elevator speeches. Those still exist, but now you can network from the comfort of your own home in your pajamas. The invention of […]

Core Values at KWSM a digital marketing agency