What Do the New IOS Privacy Changes Mean for Your Facebook Advertising?

IOS privacy impacts on Facebook advertising

This week, Apple rolled out its newest product and privacy changes that will impact data sharing for all IOS users. This policy puts the control of data back into the hands of users. Consumers now have the ability to decide what pieces of their search data they share with advertisers. As a result, this puts […]

Should You Be Using User-Generated Content?

User-generated content, also known as UGC, is defined as anything on the internet that the user took part in making. Examples of UGC could be photos, videos, or even posts shared by a follower. The internet enables brands to have unlimited access to UGC and the ability to reshare their followers’ work on their platforms. […]

4 Ways to Build Brand Credibility on Your Website

brand credibility

As of January 2021, 1,197,982,359 websites exist online. That’s a lot of noise to cut through! So how do you effectively create a website that speaks to your services in an attractive way? One of the best ways to accomplish this is to build credibility. Here are the 4 ways to build brand credibility among […]

4 Ways to Promote Your Next Event

Whether your business is ready to make the shift back to in-person, live events, or if your company is planning to host an upcoming online event like a webinar, there are a few ways to approach marketing and promoting the event. Effectively promoting your event is crucial to make sure that it has enough exposure […]

How to Show Your Company’s Culture on Social Media

With so much content to consume on social media, users don’t want to interact with pages or profiles that are only focused on selling a product or service. It’s important that you show followers that you’re more than just a business – you have a culture and people just like them working for you. When […]

3 Important Email Marketing Trends

3 Important Email Marketing Trends

How businesses communicate with their clientele is constantly changing and evolving. In our world today, more and more people are choosing digital as their main source of communication.    One platform that continuously showcases its power is email. The growing value of email marketing is evident as it remains one of the most trusted communication […]

Google Text Ads: How to Create Compelling Copy

Google Search on Mobile Phone

A text ad on a Google search is one of the simplest ways to reach potential customers. There are a few different components that make up a text ad on Google. When used effectively, these ads can drive traffic to your website, bring awareness to your company’s unique value propositions, and encourage conversions.    Google […]

Advantages to Cleaning Up Your Email Marketing List 

Advantages to Cleaning Up Your Email Marketing List 

When is the last time that you cleaned up your email marketing list for your business? Best practice suggests that you should be cleaning up your email list every three to six months. If your business utilizes email marketing multiple times per week, however, you should be cleaning your email list more frequently.    On […]

4 Tips to Optimize Your Social Media Videos

4 Tips to Optimize Your Social Media Videos

It’s no secret that video is an important element of any comprehensive social media marketing strategy. Did you know that more than 1.5 billion people visit Facebook Watch every month? And that’s just on one platform! With social media videos constantly popping up on our target audience’s newsfeed, it can be difficult to cut through […]

How to Grow Your LinkedIn Network

If you’re on LinkedIn, you know that the social platform is used by business professionals looking to expand their professional network. But did you know that LinkedIn has been named the most trusted social media platform for the last few years?    Since users trust the platform, they will be more willing to trust people […]

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