How to Choose The Right Influencers to Increase Brand Awareness
If you’re having trouble growing your social media presence, you may want to consider adding influencers to your marketing strategy. Influencers are a great way to help you get the word out and increase brand awareness. Influencer marketing is a type of social media marketing that uses endorsements, product mentions and shoutouts from individuals who have […]
This Atlanta Non-Profit Used Influencer Marketing To Spread An Important Message
While it’s possible that your business could reach its target audience through an advertising campaign, there is a newer digital marketing practice that has grown in popularity for its ability to expand reach and drive a higher percentage of conversions and goal completions: influencer marketing. Influencer marketing is best deployed when you need to reach […]
How to Identify a Good Instagram Influencer
It seems like no one buys anything anymore without some sort of recommendation or review from friends, influencers, or celebrities. This has made influencers one of the most powerful drivers in Instagram marketing. After you build your influencer strategy, how do you identify a good influencer with the potential for profitability and brand awareness? […]
How Influencer Marketing Impacts Consumer Perception of Beauty Brands
Telling your customers how great your beauty brand’s products are only goes so far. Having a trusted source demonstrate them can be more effective. If you’ve thought about influencer marketing for your business, then you may know that this marketing tactic has the ability to sway your customers. Having a real person discuss your products […]
3 Tips for Success in the Ever-Changing Social Landscape
In digital marketing, having a pulse on what’s new and next is imperative to keep a leg up on the competition. This year, almost every social media channel has undergone some sort of scrutiny – Twitter for allegations of censorship, TikTok for privacy, Facebook for unjust advertising standards – the list goes on. So, […]
Best Practices in Partnering with Instagram Influencers
Influencers have dominated Instagram in recent years, proving the effectiveness and power behind a personal brand on social media. Now that businesses are recognizing the use of influencers as a valuable marketing tactic, these collaborations and partnerships are becoming more common. As influencer marketing becomes more prevalent, businesses need to know which influencers are a […]
4 Simple Steps for Building Your Influencer Strategy
If you’ve spent any time trying to engage with your ideal audience on social media, you may have noticed something: it’s crowded out there. The number of social media users is growing and social media marketing is becoming a more integral part of businesses’ advertising strategies each year. It makes sense that organic engagement across […]
In The News: Reply with GIFs on Instagram, LinkedIn Replaces its CEO, and YouTube Eliminates Classic View
Out with the old, and in with the new! Social media is bringing forth new changes across channels, and we are always ready. Are you hesitant about these changes? Brace yourself; this week in the news, Instagram will now allow you to reply to Stories with GIFs, LinkedIn replaces its CEO, and YouTube eliminates classic […]
Is Influencer Marketing Right for You?
Influencer marketing is one of the biggest growing trends today. Influencers are individuals that share their experiences about brands and convince others to try them out. They post on their social media channels and/or blog in exchange for free products or paid opportunities. Basically, these social moguls influence other users to trust your brand. So, […]
Mad for March Madness | Social Media Help Desk Episode 52
The whole country, including our KWSM team, has gone MAD for March Madness. This week on the Social Media Help Desk, we’re kicking things off discussing how companies just like ours can leverage the popularity of March Madness in their social content. Our host, Stephen Wagner, is then leading the discussion on Facebook ads as […]
