While it’s possible that your business could reach its target audience through an advertising campaign, there is a newer digital marketing practice that has grown in popularity for its ability to expand reach and drive a higher percentage of conversions … Read More
It seems like no one buys anything anymore without some sort of recommendation or review from friends, influencers, or celebrities. This has made influencers one of the most powerful drivers in Instagram marketing. After you build your influencer strategy, how … Read More
Telling your customers how great your beauty brand’s products are only goes so far. Having a trusted source demonstrate them can be more effective. If you’ve thought about influencer marketing for your business, then you may know that this marketing … Read More
In digital marketing, having a pulse on what’s new and next is imperative to keep a leg up on the competition. This year, almost every social media channel has undergone some sort of scrutiny – Twitter for allegations of … Read More
Influencers have dominated Instagram in recent years, proving the effectiveness and power behind a personal brand on social media. Now that businesses are recognizing the use of influencers as a valuable marketing tactic, these collaborations and partnerships are becoming more … Read More
If you’ve spent any time trying to engage with your ideal audience on social media, you may have noticed something: it’s crowded out there. The number of social media users is growing and social media marketing is becoming a more … Read More
Out with the old, and in with the new! Social media is bringing forth new changes across channels, and we are always ready. Are you hesitant about these changes? Brace yourself; this week in the news, Instagram will now allow … Read More
Influencer marketing is one of the biggest growing trends today. Influencers are individuals that share their experiences about brands and convince others to try them out. They post on their social media channels and/or blog in exchange for free products … Read More
The whole country, including our KWSM team, has gone MAD for March Madness. This week on the Social Media Help Desk, we’re kicking things off discussing how companies just like ours can leverage the popularity of March Madness in their … Read More
Sponsored posts have become a necessity for brands to get their content seen by their audience. As it continues to flourish, platforms are constantly revamping and introducing new features to support this growth. As more brands look to influencers to … Read More
