The whole country, including our KWSM team, has gone MAD for March Madness. This week on the Social Media Help Desk, we’re kicking things off discussing how companies just like ours can leverage the popularity of March Madness in their … Read More
Sponsored posts have become a necessity for brands to get their content seen by their audience. As it continues to flourish, platforms are constantly revamping and introducing new features to support this growth. As more brands look to influencers to … Read More
The influencer space has exploded over the last couple of years to the point that almost every brand is using their own familiar network of influencers to reach their audience. Platforms like Instagram and YouTube became the go-to platforms for … Read More
2016 had no shortage of buzz-worthy social media campaigns. And what did all these campaigns have in common? Creativity. From taking advantage of the latest trends, encouraging audience participation, or just simply thinking outside the box, the most memorable campaigns … Read More
If you’ve used social media, you know that it has value in expressing your brand voice, spreading your company’s message, and even converting to sales. But have you tried using social media to support your professional growth? Social media serves … Read More
It’s not enough to have a compelling story or concept; you need to know how to sell it to your readers. From the subject line to the CTA, every piece of copy in your email should be engaging and get … Read More
Twitter offers a variety of opportunities to increase your potential to get people talking. If your feed has become stagnant, it is time to up your Twitter game to the next level. Expand your involvement beyond the simple pushing of … Read More
It’s easy to rationalize hiring an intern to run your business’s social media. For starters, it’s cost effective. Your new social media guru can be paid in college credit or offered a starting wage salary. It also makes for a … Read More
Instagram is taking after parent company Facebook with a new “likes” feature as well as making it easier for users to report abusive content. Meanwhile, Twitter is taking a new approach to breaking news alerts, and Facebook is getting into … Read More
‘Tis the season for New Year’s resolutions! Just as you set goals for yourself going into 2017, your business can benefit from social media goal-setting. There’s no better time to kick the bad habits and position your brand for social … Read More