Where Do Hashtags Belong On Social Media?

Many underestimate the power of the #hashtag.    Social media users use hashtags to either discover new content from like-minded people or to have their own content more discoverable.  For businesses, hashtags can get you in front of the right audience, increase your engagement, and build your brand as a leader in your industry.  However, […]

Are Blogs Important for My Business?

blogging

It doesn’t matter whether your business sells products or offers a service, your customers and clients need to understand what you offer and why. While your website may have product or service pages, blogs offer a deeper dive into the who, what, where, when, and why.   Blogging is an important way for your audience to […]

Here Today, Gone Tomorrow | Social Media Help Desk Episode 77

It’s the case of the missing following feed.    No, you weren’t the only one to notice that earlier this week, Instagram removed the Following Activity tab without warning, changing the way we “Instagram stalk” forever. This week on the Social Media Help Desk, we’re discussing the sudden change to Instagram along with the week’s […]

How We Get The Creative Juices Flowing At KWSM

When you search for the core values of KWSM, the first definition you will find is creative.  Creativity is the secret sauce behind so much of the magic that our team brings to our clients. Telling one client’s story as many different ways as possible wouldn’t happen without the creativity that our team members bring […]

4 Tips To Improve Your Email Newsletters

Email is an integral part of daily life. By 2022, the amount of global email users is expected to reach 4.3 billion users. That is half of the world’s population. Customers want to hear from you; so it’s important that your emails are captivating and drive action.        Implement these tactics to optimize […]

Facebook and Instagram Fight Bullying While YouTube Promotes Accountability

fight

This week, Facebook and Instagram take small steps to make big changes while YouTube trusts users to censor content themselves. Facebook Hides Like Count In early September, there were rumors that Facebook may start hiding the like count to make users feel more comfortable. As of September 30th, the social media giant has begun to […]

Facebook Ads: Why Are They Important?

facebook ads

We see them all the time as we scroll through our newsfeed on Facebook, but have you ever wondered how Facebook ads really work? They can be intimidating for many businesses, but there are several reasons why they can help your business – whether it’s a product or a service.   You Can Reach Your […]

The Magic of Mobile | Social Media Help Desk Episode 76

The future is mobile. You might even be reading this on your phone right now! The truth is that adults spend nearly three hours of their day on their phone, and that’s just the average. If your website isn’t mobile-friendly, your site could be underperforming when it comes to the user experience. This week on […]

KWSM Core Value: Loyal

When you search the word loyal, you can’t find a definition that doesn’t have a dog in the example. At KWSM, we love our loyal office dogs, but being loyal as an employee is a core value our team members’ encompass every day as well.   Internal Being a loyal team member means that we each […]

How to Make Your Photo Stand Out on Instagram

Most of us have one goal in mind when it comes to our business and social media: maximum engagement. We want our customers to engage and value our content. It’s easier said than done, but the best way to increase engagement is to share engaging content. Here are the steps to make your photo stand […]

Core Values at KWSM a digital marketing agency