3 Ways to Promote Your Business Through Your Personal Facebook Profile

There are a number of ways you can promote your Facebook business page beyond advertising and regularly posting on the page. Facebook marketing works best when you take advantage of your personal Facebook profile, groups, and strategic partners to maximize your social reach. Use Your Profile’s About Section It’s important that you list your business […]

Instagram Releases Color and Fade Editing Options

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence […]

How To Make Time for Social Media

One of the biggest reasons that small business owners say they avoid social media is the belief that they just don’t have the time. We know you’re busy, but social media won’t (and shouldn’t) take up all of your time. Embracing social media is an important part of business marketing and there’s no reason to […]

3 New Facebook Features You Need To Know About

Social media is constantly changing.   Every day, changes are being made to every social channel to improve the user experience. If you are not checking for the latest social media updates at least once a week, chances are that you are behind the times. Facebook recently announced some updates that will be coming to […]

How To Use Website Custom Audiences To Grow Your Business

If you have ever dabbled in Facebook advertising, you’ve most likely heard of Website Custom Audiences (WCA).   WCA is Facebook’s advertising feature that allows you to create ads that target users who have previously visited your website. Why Does This Matter? WCA is an incredible tool that can help you reach a highly relevant […]

3 Ways To Use Facebook Graph Search To Spy On Your Competition

One of the most underutilized tools that Facebook has to offer is their Graph Search. This feature is a powerful tool that will help you gather useful information about your competition. This gives your brand a big opportunity to analyze your competition’s social media efforts. Facebook Graph Search is the long white bar at the […]

Using Facebook Groups For Business

As Facebook reach continues to decline, many businesses are beginning to utilize Facebook groups as a way to supplement their community building and marketing efforts.   Facebook groups make it easy to connect with people who have a specific interest. A group is a dedicated place where you can share updates, photos, documents and messages […]

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