The Beginner’s Glossary To Facebook Advertising
Facebook advertising jargon have your head spinning? You aren’t alone. The Ads Manager can be a daunting place, especially if you’re new to the tool. Mastering Facebook ads and getting killer results is all about understanding the variety of options you can use. Hidden features and little-known tricks can be a game changer and improve […]
Facebook vs. YouTube Prize Fight – Who Scores a Video Knockout?
Let’s get ready to stream! It’s no secret that video marketing is taking the Internet by storm. According to HubSpot, video content is expected to represent 74% of all Internet traffic this year. So where do you put it? Here are the contenders in this heavyweight bout! Facebook In this corner, weighing in with 1.9 […]
The Tale of Three Stories: Instagram, Snapchat, and Facebook. Which Will You Choose?
Once upon a time, there was a new and exciting social media platform called Snapchat. This app offered its users a 24-hour time limit on 10-second photos and videos to share with friends. As the app gained popularity, two huge social media empires noticed. Leading to Instagram and its parent company, Facebook, creating their own […]
How To Go Viral On Social Media
There is pretty much one goal in social media: going viral. Unfortunately, the mythical “viral button” is like having access to the nuclear codes. But keep trying! When just one piece of your content becomes viral, millions will see it. While that visibility sounds appealing, here’s the real secret behind going viral: It’s mostly out […]
Digital Therapy: How Social Media is Reviving Customer Service
You may not have a couch in your office, but with today’s digitally driven, modernized, instant gratification mindset you may need to play therapist for your clients and customers more than you’d like! Whether you like it or not, social media is the new counselor in town. Taking to Facebook, Twitter, or Instagram to complain […]
Facebook Launching ‘Topics To Follow,’ 24/7 Video Heading To Twitter, Pinterest Wins With ‘More Like This’ Button | Social Media Trends
Imagine being able to learn new things you didn’t even know existed solely from scrolling through your Facebook feed. If Facebook’s new “Topics To Follow” feature that is currently in beta mode is any indication of things to come, social media news is about to enter an exciting new area. Meanwhile, Twitter is taking an […]
The Truth About Facebook, Moms, And Millennials
There’s a perception that Millennials are abandoning Facebook in search of greener, less parent-friendly social pastures. FALSE! While this generation might not be jumping to accept their parents’ friend requests, the reality is even your mom and her posse of Facebook account wielding friends aren’t enough to fuel the supposed mass exodus of young […]
The Difference Between a Retweet and a Reply on Twitter
Retweets and replies are essentially the meat and potatoes of Twitter, but there are a few key differences between the two that you might not know. By retweeting or replying to other Twitter users, you are interacting with their content by adding in your own two cents. This makes your interactions both personal and strategic […]
How to Use Instagram’s Latest Pinterest-Style Feature for Your Business
When it comes to leveraging the power of competition, Facebook Inc. is currently the reigning champion, and Pinterest is their latest victim. In case you haven’t heard, Instagram’s latest update dropped late last month with a new Pinterest-style feature called, “Collections.” First Snapchat Stories, and now Pinterest Boards? Watch your back Twitter; you may be […]
Mission Possible! Here’s How To Create A Winning Mission Statement
How many times have you gone into a new class or networking event and had to give a quick elevator pitch about yourself? The nerves are sometimes unavoidable, which is why it’s best to think of an answer beforehand! The same goes with your company or brand’s mission statement. As you’re building a company and […]
