Do You Have a Social Media Plan?

Odds are, you don’t.  Most of the people we have talked to don’t have a plan regarding their social media.  They open their computer, login to Facebook, and then start thinking about what to write.  Then they say that social media doesn’t work.  OF COURSE IT DOESN’T WORK!  Well, it doesn’t work if you don’t […]

Are You Being 'Social' on Social Media?

Something that I continue to come back to time and again is the concept that social media is all about being social.  Simple, right?  Then why isn’t everyone doing it?  Why is the vast majority of content thrown onto a page or scheduled, and then never looked at again?  If I wanted a news source, […]

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