LIVE from Katie Wagner Social Media, It’s the Social Media Help Desk! | Social Media Help Desk Episode 15
This week, Managing Content Editor Jeff Soto sat down with Assistant Project Manager Alexandra Denton and Content Editor Melissa Emnas to discuss the latest trending news and tips, from how to improve the customer experience on your website to maintaining an appropriate brand personality online. As the face of your brand, what you do […]
How to Create a More Personal Connection With Your Audience Through Emails
It may be deemed as old-school by some, but email is actually a personal and effective platform to reach your audience. When you send out an email, it is addressed to the recipient, and if they choose to open it they only see your content on the page. It’s just you and them—a golden opportunity […]
Creating A Five Star Customer Service Experience
Your customers are an integral part of your business. Without them, your company wouldn’t thrive or even exist. When you’re providing customer service, maintain this mindset in order to assist yourself in delivering a helpful experience. Here are three ways to ensure that your customer service gets a five-star rating: Responsiveness Where there’s […]
How to Use Shoppable Product Links in Instagram Posts
If you work for a brand and or own a business account on Instagram, I bet you’ve said the following words at some point: “It’s almost impossible to show ROI on an Instagram post because clickable links have never been allowed in my post’s captions.” Well, Instagram is giving you a workaround! Clickable links are […]
Don’t Let Inspiration Become Imitation When Crafting Your Ads
Everyone knows that “imitation is the sincerest form of flattery,” right? There is a ring of truth to that, and keeping an eye on what competitors are doing is essential to keeping ahead of the curve, but in social media, imitation is often going to lead to stumbling. The speed at which social […]
LinkedIn Providing More Information to Job Seekers; Will it grow channel?
LinkedIn is hoping that a bolstered job board will bring more users, and more importantly more frequent users to the platform. It’s one of the trending stories in social media this week. LinkedIn Introduces Salary Insights LinkedIn is bolstering its job platform by overhauling its LinkedIn Salary tool and introducing Salary Insights. The new feature […]
Facebook Cleans Up Its Ad Metrics
Facebook is getting a head start on spring-cleaning! The social network is decluttering the Ads Manager in an effort to streamline the way businesses measure their ad campaign performance. Facebook will be removing any metrics they see as redundant, outdated, not actionable, or infrequently used, starting in July of 2018. Doing so will make it […]
Three Ways to Make Your Brand Pop
When you’re walking through a farmers market, the vendor that catches your eye the most is the one that you’ve seen previously in multiple places. This is due to that vendor creating a brand and telling their story through their design and marketing. If you want to make your brand stand out from the crowd, […]
Get The Most Out Of Instagram With Quality Hashtags
Instagram is a massive platform, one with incredibly engaged users, and a chance to show off your company visually. It can bring out personality for your brand, connect you to popular influencers, and open your brand up to millions of potential customers. But what if your follower count isn’t growing? One of the biggest […]
Long Live Social Media Lists: Facebook Adds Popular Feature
If you are an avid blogger or a reader of blogs, you no doubt are familiar with Listicles, write-ups on social that offer you content like, “the 27 best vacation spots,” or “the 18 famous athletes with their own brands.” Facebook is bringing the popular format to its platform. It’s one of the social media […]
