Holiday Digital Marketing Best Practices

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November is here, and it marks the beginning of the holiday season. With so many holidays and National Days happening in the coming weeks, are you incorporating them into your marketing messaging? Doing so is an easy (and essential) way … Read More

Social Media By Generation: Which Platforms Each Age Group Is Using

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Between Baby Boomers, Gen X, Millennials, and Gen Z, social media use has become an integral part of everyday life. Whether they are using it to get in touch with old family members or looking for inspiration for their next … Read More

LinkedIn Highlights Employees with a New Update

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This week, we learn how much time teens really spend on their mobile devices, how much Instagram cares about their users, and what LinkedIn has planned for their new updates. Confirmed! Teens Commit to YouTube Most people assume that younger … Read More

A Picture is Worth a Thousand Words

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Posting a picture on social media takes about two seconds, but have you ever stopped and taken the time to analyze the photos you see? If you haven’t, you’ll realize that there is much more to a photo than what … Read More

The Power of the Facebook Ad | Social Media Help Desk Episode 80

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This week, we’re live out of KWSM Atlanta for the latest episode of the Social Media Help Desk! President and CEO Katie Wagner hosts the panel with Content Editor Princess Ruff and Junior Content Editor Meghan Greene, discussing the social … Read More

Are Chat Tools Worth Including In My Marketing Strategy?

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From live chat to chatbots, the use of online chat features is growing exponentially. They allow businesses to take their relationship with their online audience one step further by connecting through quick and easy chat elements. Chat boxes give brands … Read More

The Starter Social Media Content Guide

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Starting up social media channels for your business is the same, whether you are a well-established business or a startup. A lot of times, brands will go for nothing but the sell. Social media is a relationship.  You can’t just … Read More