Google Features that Should be a Key Part of your Marketing Strategy

Google has many useful features outside of their well known Google Search and Gmail. In fact, they have so many features that there’s a chance you don’t even know about all of them. A few of these features can help boost your business’ digital marketing efforts and support your data-driven digital marketing strategy.  Google Analytics […]

4 Important Google Analytics Metrics in 2021

Google Analytics is one of the most vital tools when it comes to gaining insight into your business’s website, especially for digital marketing data. Did your social media ad drive traffic back to your website? Did your e-blast successfully lead customers to your website contact form? Are your keyword-rich blogs ranking as top viewed pages […]

How to Get Started with Google Analytics

how-to-get-started-with-google-analytics

Your website is great for getting information about your business to your audience, but did you know that you can track more than just how many people are visiting your website? Through Google Analytics (also referred to as “GA”), you can accumulate data that will allow you to get to know your audience even better. […]

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