Dark Traffic and Dark Social | KWSM Design | Computer with analytics reports on screen in a modern office setting with open window in background and a painting on the wall

Shine a Light on Dark Traffic

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Chances are high that you have run a report in Google Analytics before and have come across a startling realization: you have a significant amount of traffic being labeled as “direct.” For many websites, this number is on the rise, … Read More

Why Does My Google PPC Campaign Go Over Budget?

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Whether you are a solopreneuer or Fortune 500 company, having, and more importantly, sticking to a marketing budget is critical. Overspending can result in nightmares for CFOs and could make the difference in paying the bills for small business owners … Read More