ADA Compliance: What Business Owners Need to Know
According to the Pew Internet Project, a survey conducted by Princeton Survey Research Associates International in January 2011, 54% of adults living with a disability go online. In an effort to make websites more accessible for these people, the U.S. Department of Justice published the Standards of Accessible Design in September 2010. These standards are […]
Three Tips to Spark News Coverage from Your Press Release
Press releases can be the cornerstone of your public relations strategy. These brief, detailed documents can lead journalists, business partners, as well as potential and current customers to your products and announcements, and even create brand awareness for your business overall. Press releases that garner news coverage need to intrigue journalists – but there’s more […]
How to Start Using Digital Advertising for Your Business
Advertisements are seen everywhere you look in public spaces, and it’s no different when you are using your phone. Now, more than ever, your audience is organically seeing fewer of your posts because of online ads. Use digital advertising as a powerful targeting tool to reach more of the people who may be interested in […]
In the News: Instagram and Snapchat Emulate TikTok as Facebook Updates Their Chat Plugin
To enhance the user experience, Snapchat, Facebook, and Instagram have updated their processes and added new features. Learn more about the updates in the news this week. Instagram Adds “Reels” Functionality Instagram Reels give users the opportunity to create and discover short, entertaining videos on Instagram. These reels are 15-second multi-clip videos with audio, effects, […]
How to Use Twitter to Reach Your Customers
One of the most unique aspects of Twitter is the ability to communicate with everyone anywhere in the world. Whether you’re a national brand or a local business owner you can send a Tweet to anyone on the platform. Unlike other social channels, Twitter breaks down the walls of hierarchy and truly allows you to […]
Everything You Need to Know About Instagram’s New “Reels” Feature
Last week, Instagram released a new feature to give users more creative freedom in producing content within the app. This update follows months of extreme growth for TikTok, Instagram’s newest competitor. Competition Between Instagram Reels and TikTok TikTok has taken the internet by storm over the past year, with over 2 billion downloads worldwide and […]
Making Email Marketing Work for Your Business
Don’t hit send yet! Email marketing is a great tool to guide customers down the path to conversion, but it is only effective if focused around specific goals. Here are some tips to help you create a compelling campaign: Segment Your Audience Your whole list of email addresses is a great starting point, […]
Facebook Rolls Out More Social Media Education Programs
Just as Facebook wraps up their “Summer of Support” sessions, the social media giant announced a new lineup of free education courses and awareness programs as part of National Black Business Month. The series of free webinars will begin on August 12th and include everything from business advice to panel discussions that are designed to […]
What Every Business Should Know About Copyright on Social Media
Social media platforms teem with creative content that is easily shared and passed from account to account. In fact, it’s difficult sometimes to know where a post came from originally. In this environment, it might initially seem that because someone posted a photo, video, or other asset publicly that it’s fair game for anyone to […]
In the News: Facebook, LinkedIn and Google Offer Resources to Help Businesses Bounce Back from COVID-19 Losses
As businesses try to get back into the swing of things, media platforms such as Facebook, LinkedIn, and Google are trying to provide businesses with tools and resources to assist them in recovery. Facebook Offers New Training Sessions for Businesses Facebook has been working hard to provide businesses with education programs on how to use […]
