3 Digital Marketing Tactics to Complement Your Social Media Marketing

Digital Marketing Tactics to Complement Your Social media Marketing

Social media marketing is a great way to begin to build relationships with your new customers. Platforms like Facebook and Instagram can also facilitate relationships with your current customers and continue to build loyalty. With your efforts on these channels, you’ve already got a great social media marketing strategy. Complement it with these three tactics […]

How Does Social Media Marketing Help Your Business?

social media marketing

Social media marketing is more than just posting a selfie on Instagram. When using the right strategy, you can help your business reach out to new customers, gain insight from your current customers, and increase your overall brand exposure. Here are more benefits of social media marketing than can help your business reach your top […]

KWSM Celebrates The First Annual “Taylor Lizura Day”

KWSM

On May 23, KWSM celebrated the 6-Year Workiversary of Senior Digital Marketing Strategist Taylor Lizura, who serves as the agency’s Manager of Content, Advertising, and Training.    Last year, on her 5-Year workiversary, the agency declared May 23 to forever be known as “Taylor Lizura Day” – a day where all KWSM team members can […]

How to Create a Loyal Community Online

Your message is important. Getting it to the right people on the right channel can help you build a loyal community online. These strong relationships, if cared for, will turn shoppers into your biggest supporters! Here are several ways to develop these lasting connections using your content marketing efforts.  Live and Showcase Your Values Customers […]

Chess, Not Checkers: How to Network Better on Linkedin

Best Networking Strategies on Linkedin For Businesses

Linkedin is a social networking platform that can be effective to businesses wanting to reach long term goals such as lead generation, brand awareness, and engagement. Let’s discuss how to network with impact to reach your business goals.    Stay on the Radar  Once your business has researched the right audience of those that seem […]

How Web Accessibility Helps Both Your Business and Your Visitors

May 19 is Global Accessibility Awareness Day (GAAD). As the world increasingly moves into the digital space for common everyday necessities, those that work in the digital space, including web designers and marketers, value the importance of web accessibility. In 2020, 14 million Americans had some type of visual impairment, and 37.5 million adults had […]

What Opportunities Do YouTube Shorts Create For Businesses?

What Opportunities Do YouTube Shorts Create For Businesses?

What Are YouTube Shorts? YouTube Shorts are YouTube’s response to the rise in popularity of short-form videos. Shorts launched in the US in March 2021, and those videos now reach 15 billion views daily. The Shorts feature allows users to capture, edit, add music, and add animated text for videos up to one minute in […]

Networking Basics Every Marketing Professional Should Know

A hand with a pen drawing connections between wooden disks that represent people in a network, a diagram to discuss basics of networking for marketing

In any business, you’ll find that networking plays a role. No matter the industry, businesses need networking to make sales, form necessary partnerships, and maintain healthy yearly growth. Though with the rise of online networking, what are best practices for modern networking? Be it online or in-person, networking groups and events can significantly influence your […]

How to A/B Test a Landing Page

students taking a test in a library as a metaphor for how to a-b test a landing page

A landing page is a key element in the success of a digital marketing campaign. Seeing as your website is the hub of all your marketing, your landing page is a central location you can direct users to to learn more information about your campaign and take action. Although the process sounds simple, it’s crucial […]

How to Leverage TikTok’s Algorithm for Your Business

TikTok has grown from 133 million users in 2018 to 1 billion users in 2021 according to Business of Apps. The platform is user-friendly, allowing you to easily scroll through the feed for hours. Many believed that TikTok was just a trend that would eventually fade similar to Vine. But surprisingly, we’ve seen TikTok is […]

Core Values at KWSM a digital marketing agency