Benefits of Hosting a Webinar
Webinars have been around for a while, but they have significantly grown in popularity in the last few years. This is in part due to the increase in remote working as well as the consumer demand for learning. Many companies have found success in running these digital courses. You can also take advantage of this […]
Creating a TikTok Video That Resonates With Your Audience
TikTok, the newest addictive social media app, has brought in billions of users from all over the world. Harnessing its power for your business can be a game-changer. The platform is special because it allows you to connect with your audience in ways that other social platforms can’t. First, it helps you build authority faster […]
How Your Business can Benefit from Instagram TV
Have you tried promoting your business or brand through Instagram’s television platform? Released in 2018 as IGTV, this feature offers a significant opportunity to engage with your current audiences, appear to new viewers, and organically promote your brand. Once you download the app, you can browse different videos in the discovery tab for inspiration and […]
How to Get Optimal Results from Your SEO and Website with Digital Marketing Bootcamp
No matter what industry you are in, your website is the digital hub of your business. Current and prospective customers use your website to learn about who you are, what you offer, and make a decision if they want to work with you or purchase your products. That’s why it’s so crucial to have an […]
The Power of Visual Content
Creating content that is visually pleasing plays a huge role in the digital marketing landscape. We live in a world where visual content is a key factor in driving consumers to make purchase decisions. When creating a digital marketing strategy, whether it is on social media or email marketing, visual content helps increase your reach […]
What Does The TikTok and Shopify Partnership Mean for B2B Companies?
We’ve all seen the dance challenges and the lip syncs, but the TikTok and Shopify partnership is making the platform more than just a place for funny videos. TikTok is now taking a foothold in the eCommerce space and changing the game for business owners. Learn what these changes mean for your business and if […]
Case Study: Using LinkedIn Ads for Lead Generation
At KWSM, our team is passionate about sharing our clients’ stories and services through effective digital marketing strategies. We focus on driving new business for our clients and setting them up for growth. One of our clients, Art Work Fine Art Services, wanted to showcase their services to customers, demonstrate the passion their team has […]
TikTok for B2B Businesses
Popular video-sharing platform TikTok has seen its user base grow exponentially over the past two years. What once began simply as an app where users could create or watch videos related to lip-syncing over popular sounds and songs is now one of the most popular social media platforms in existence. One of the […]
Online Marketing Tips for Orange County Restaurants
If you are an independent or small chain business owner in Orange County, it is important to know how to leverage your online marketing and make your business stand out. Online marketing can really help you get in front of the customers you are targeting, and in turn, get more people in the door to […]
How to Create a Custom Location for Your Business on Instagram
Instagram users often find local companies in their area through Instagram location tags. Users can tag a location in their story or post on Instagram to let their followers know where they were in the post. Tagging custom locations on Instagram is fun for the user and it has many benefits for the business. Below […]
