Mission Possible! Here’s How To Create A Winning Mission Statement
How many times have you gone into a new class or networking event and had to give a quick elevator pitch about yourself? The nerves are sometimes unavoidable, which is why it’s best to think of an answer beforehand! The same goes with your company or brand’s mission statement. As you’re building a company and […]
Why The Museum of Ice Cream Is Blowing Up On Social Media
I scream; you scream! Apparently, we’re all screaming for ice cream, because the Museum of Ice Cream is taking social media by storm. A flurry of online articles, social media influencer sightings, and general buzz for the latest craze has incited a craving for tickets to the frozen treat’s museum home. So what? You may […]
3 Ways to Showcase Your Kentucky Derby Experience on Social Media
Horse racing fans dressed to the nines in seersucker suits, vibrant-colored dresses, and extravagant hats will flock to Churchill Downs with Mint Juleps in hand on May 6 for the 143rd running of the Kentucky Derby. Affectionately known as the “most exciting two minutes in sports”, you can still be a frontrunner on social media […]
LinkedIn’s New Targeting Capabilities, Pinterest Drops Likes Button, FTC Sets Crosshairs on Influencers | Social Media Trends
Bullseye! Business networking juggernaut LinkedIn is introducing new targeting capabilities that will give marketers a competitive edge with their social campaigns. Meanwhile, Pinterest is ditching its “like” button, and social influencers everywhere are finding themselves under the lens of the FTC in this week’s social media trends. The Results Are In: Pinterest Users Vote No […]
The Right Way To Complain on Social Media
Social media is a fantastic customer service tool. It definitely beats sitting on hold for hours with a company, waiting for someone to address your concern. With so many companies taking to Twitter and Facebook to address their customer service needs, social media has become one of the best ways to communicate with a company […]
The Biggest Mistake Businesses Make on Social Media
Trust is an important factor in all relationships. Whether it is a romantic, personal, or professional relationship, trust is a consistent factor that all strong connections are built. The bond between you and your social media audience is no different. To be successful on social media, you must be trustworthy to your audience. The biggest […]
How Starbucks Found Social Media Gold At The End Of A Frappuccino Rainbow!
Last week, Starbucks launched a new Frappuccino called the ‘Unicorn Frappe,’ and it took the world by storm. With the Instagram-worthy colors and sparkles, coffee drinkers and non coffee-drinkers alike came together on social media to show off their dazzling new drinks. This limited-time only offering became an overnight sensation and Starbucks got to savor […]
How to Engage with Different Generations on Social Media
Social media isn’t a shotgun approach, where you spray content out and hope people love it. This holds true when targeting different age demographics. It is critical to determine the habits and preferences of your target generation and develop detailed social targeting techniques. Here’s a guide to help you connect with all ages! Millennials Growing […]
Facebook Rolling Out AR Camera, Pre-Roll Ads Favored Over Out-Roll, Snapchat To Offer Full-Screen Ads | Social Media Trends
Facebook is giving artists, designers, and developers the tools they need to take their artistic expression to the next level with its latest AR camera capabilities. Meanwhile, digital marketers may need to take a second look at their marketing strategy, as a new study shines a light on the pre-roll/post-roll debate, and Snapchat launches its […]
3..2..1.. Blast Off! Launching Your Next Product On Social Media
How do you go viral? It’s a question we hear all the time from clients looking to promote their “next big thing.” Unfortunately, the answer is simple. There is no viral button you can push to suddenly blow up online. The Chewbacca Mom video and the mystery of the gold and white dress hit the […]
