Facebook Messenger Ads Go Global: What Advertisers Needs To Know

Facebook is giving advertisers direct access to an entirely new demographic thanks to its global expansion of ads directly from within Messenger. Meanwhile, Pinterest is letting users search for specific styles and content in a new way thanks to newly released AI powered “West Elm Style Finder,” and Instagram is letting users get creative with […]

Influencer Marketing Strategies to make your Partnership More Effective

Influencer Marketing Strategies to make your Partnership More Effective

As you might have noticed from the increased #ads on your Instagram feed, influencer marketing has grown as one of the most popular advertising strategies for many small businesses and large companies alike. With the rise of social media, many people began to establish themselves as online personalities, gaining the trust of a dedicated audience who […]

Put Out the Fire: How to Respond to Angry Customers on Social Media

Put Out the Fire: How to Respond to Angry Customers on Social Media

Instagram is standing up to social media bullies and trolls with its latest update. The visual platform is releasing a tool that allows users to block out offensive comments. We’re sure celebrities around the country are rejoicing over this one—no need to try and silence the haters when the Gram does it for you! But […]

National Social Media Day at the KWSM Office

Our favorite holiday is among us, and here at KWSM, we’re celebrating in a very special way. June 30th is National Social Media Day, a day dedicated to what we love most! In 2010, the digital media website Mashable launched Social Media Day to recognize the online platforms responsible for transforming the way people connect […]

How to Use Social Media Challenges Like Celebrities to Increase Engagement

Have you heard about the latest challenges swirling around social media? Celebrities like Nicki Minaj and Amber Rose posted some shocking imagery that went viral last week and inspired people to post their interpretations. Remember the Bow Wow Challenge, which started when the young rapper was called out for taking a commercial flight, after posting […]

How Your Business Can Manage a Crisis on Social Media

How Your Business Can Manage a Crisis on Social Media

When a crisis strikes your company, you have to act fast! The days of preparing a press release, gauging the community’s temperature, and waiting a day or two to respond are over. A strong social media presence plays a critical role in the success of your business. But, is your social media manager really equipped […]

How To Create Promoted Pins People Will Actually Click On

Pinterest has evolved far beyond a place to find the perfect wedding dress or to discover a recipe for a mouthwatering lasagna dish made from scratch. The social bookmarking platform has transformed into a marketplace filled with online shoppers searching for ideas. If you can show them ways to your product fits these ideas, you’re […]

How to Set Up Your First Social Media Campaign

Social media is a powerful tool and should have a strong presence in your marketing strategy. Like all parts of your business, the way you manage your social media channels requires thoughtful planning and strategic thinking. Once you’ve established your company’s social media presence, it’s time to start planning your first campaign. But how do […]

How Brands Are Capitalizing on Instagram to Promote Their Business

How Brands Are Capitalizing on Instagram to Promote Their Business

It’s inevitable. While watching that television show you need to catch up on, a commercial pops up of a celebrity promoting a product that is geared towards you. Celebrity endorsements are nothing new to viewers at home. From watching Selena Gomez promote Pantene with her beautiful long locks to hearing Peyton Manning sing the Nationwide […]

How To Increase The Star-Rating Of Your Facebook Company Page

How To Increase The Star-Rating Of Your Facebook Company Page

When it comes to Facebook reviews, stars are the currency of choice. A high star-rating on Facebook proves that your company is reliable and that your customers are happy enough to share their experiences publicly. If your company is slinging positive 5-star ratings left and right, you’re in great shape! But if you’re on the […]

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