Blogging Best Practices & Influencer Insights | Social Media Help Desk Episode 92
Are you looking to position your company as a thought leader in your industry? Writing a blog is not only a great way to drive people to your website but also an excellent way to establish your brand as a trusted voice. In this episode of Social Media Help Desk, Host Princess Ruff, Managing Content […]
In The News: Reply with GIFs on Instagram, LinkedIn Replaces its CEO, and YouTube Eliminates Classic View
Out with the old, and in with the new! Social media is bringing forth new changes across channels, and we are always ready. Are you hesitant about these changes? Brace yourself; this week in the news, Instagram will now allow you to reply to Stories with GIFs, LinkedIn replaces its CEO, and YouTube eliminates classic […]
Is Influencer Marketing Right for You?
Influencer marketing is one of the biggest growing trends today. Influencers are individuals that share their experiences about brands and convince others to try them out. They post on their social media channels and/or blog in exchange for free products or paid opportunities. Basically, these social moguls influence other users to trust your brand. So, […]
Responding to Customer Complaints on Social Media & Targeting Your Mailchimp Audience | Social Media Help Desk Episode 91
Did you know 90% of consumers use social media to communicate with brands? That’s why knowing how to respond to comments on your company’s social media sites is crucial. In this week’s edition of Social Media Help Desk, Senior Content Editor Taylor Lizura, Assistant Project Manager Alexandra Hall and Senior Content Editor Layla Lameijer discuss […]
How KWSM Recognizes and Champions Team Members in the Workplace
There’s always a reason to celebrate! That’s something we pride ourselves on within our agency. Whether it’s a 3-year workiversary, a baby shower, or the month’s birthdays, we are always bringing joy to the office through celebrations. Another way we do this? By celebrating each other! Recently, our President Katie Wagner was featured amongst […]
In The News: Google Phases Out Hangouts, Pinterest’s New AR Tool, and Facebook’s New Privacy Page
There’s nothing Internet users love more than trying out new apps or features, and collectively grieving over the cancellation of a favorite social channel. In the news this week, we see both sides as Google is in the process of phasing out Hangouts on G-Suite, Pinterest debuts a new augmented reality tool, and Facebook introduces […]
How to Respond to Customer Complaints Online
Social media has become the ideal outlet for consumers to connect with brands. Customers don’t want to pick up the phone and wait on hold just to ask a question. This is the age of short attention spans and the necessity for immediate responses. Customer service plays an integral role in keeping digital fans […]
Social Media Changes & Better Marketing Results | Social Media Help Desk Episode 90
Another round of changes for some popular social media sites, including one aimed at helping people who may be distressed. In this edition of Social Media Help Desk, Managing Content Editor Rick Ormsby and Content Editor Princess Ruff discuss the expansion of the “compassionate search.” They also pinpoint the best way to showcase your brand […]
Facebook Ads Are Changing
If you’re a business owner with a service or product to sell, you’ve likely adopted a Facebook Ads strategy as part of your digital marketing efforts (if not, we can help change that!) You may be running and managing the ads yourself, or perhaps you’ve outsourced the task to a digital marketer or agency. Either […]
Facebook’s New Face
Facebook, the king of social media platforms, debuted a new ‘do this past Tuesday. On the heels of Twitter’s recent makeover, Facebook, too, updated its app interface with a fresher, cleaner aesthetic. At its F8 conference held in San Jose, Calif. on Tuesday, Facebook CEO Mark Zuckerberg unveiled the new look and dished on the […]
