Social Media Algorithms: How To Stand Out

Remember the pre-algorithm days, when you could rest assured your social posts were finding a home within your followers’ newsfeeds? Those were the good old days. Since Facebook and Instagram introduced algorithms, businesses have seen a bigger challenge hitting their target audience. But rather than allowing this algorithmic landscape to send you into a full-fledged […]

How to Brand Your Company Event Through Social Media

When your company organizes special events, this is the perfect time to market your brand and capitalize on the event with social media. The content you gather from the “big day” can be used to give a boost to your social media personality by showing off your company culture and utilizing the content that comes […]

Social Media Management: Have You Got What It Takes?

  It comes as no surprise that social media is the place to bring your business. If your business is already online, posting on one channel or a handful, you want to make sure you’re getting the most out of your efforts. So what skills does it take to get the most from your business […]

Busted: How To Know A Brand Has Bought Followers

If you’ve been working hard on building your Instagram following and feeling frustrated with the results, you’re not alone. Networking and making genuine connections with your audience can be hard work! However, if it seems that other Instagram accounts have been taking off and leaving you and your following in the dust, think again. While […]

How to Maximize Facebook’s New Job Posting Feature

Even in the ever-changing world of digital media, some companies struggle to find the right talent to join their team. With more than 1 billion people connecting with people on Facebook, the most used social media channel, unveiled recently a host of new features, including a job posting feature to help small businesses attract a […]

Instagram Releases Multi-Photo Posts

Instagram has done it again! The photo-sharing app has released a new update that allows users to upload multiple images to a single post in a slideshow format, changing the Instagram game as we know it and upsetting a number of loyal users in the process. Users will now be able to combine up to […]

The Recipe For Incorporating Emojis Into Your Social Media

English, Spanish, Mandarin… and now Emoji. The world is embracing emojis as its new language, and these little characters are everywhere! What started as a means for text messages is now taking over digital media as the main ingredient to social content. A study by the Emoji Consumer Science Team shows almost 92% of the […]

Is Your Business Ready For Pinterest’s Visual Discover Lens?

  Just when we thought Pinterest couldn’t get more visual, it did. Pinterest’s new Visual Discovery Lens will allow you to point your phone’s camera at what you want to see more of and then leave you with a variety of images for more information and inspiration. Yes, this a great option for customers to […]

How To Make The Most Out Of KWSM Bootcamp

  Congratulations! You’ve signed up for KWSM Bootcamp. In just four weeks, you’ll learn how to master how to manage your Facebook, Instagram, Pinterest, LinkedIn, and YouTube channels. Even if you haven’t signed up to take all four courses, and chose to learn about a few specific social channels, you’re still way ahead of the […]

Core Values at KWSM a digital marketing agency