The Future of Facebook | Social Media Help Desk Episode 64

Would you opt-in to a virtual makeover? This week on the Social Media Help Desk, our host Alexandra Hall is leading the discussion with guests Ivana Hermida and Angela Smith as they discuss the future of Facebook from new digital capabilities to new ways to pay online. Then we’re jumping into the week’s topic discussions: […]

Instagram Story Stickers To Use For Your Business

Today, consumers have a world of resources at their fingertips to help them buy products and services online. As more brands establish a strong social media presence on Instagram, it’s not enough to only post on the feed anymore.   Instagram Stories were created for users and businesses to openly share moments of their day […]

The Future Is Here: AR Beauty Try-Ons, Cryptocurrency, and Hacker Solutions

When The Jetsons were on TV jetting around in their flying car, things like virtual reality and cryptocurrencies seemed as achievable as flying pigs. This week in social media news, we see a few emerging features that not too long ago seemed impossible as Facebook launches its new cryptocurrency, Instagram fights off hackers, and YouTube […]

What are the Best Digital Marketing Tools for Small Businesses?

tools

Technology is amazing. Although it has its pitfalls, it has allowed us to streamline so many processes, automate innumerable tasks, and connect with countless audiences. This has been especially true for the digital marketing industry. Today, there are hundreds of apps, platforms, and tools for marketing your business online. So many, in fact, that it […]

Lights Camera Action: Video Studio Day

Video is becoming the number one asset in digital marketing regardless if it’s shot horizontal or vertical, and we want your business to reap the benefits. Aside from client management, KWSM is always looking for ways to help small businesses in our local communities who perhaps do not have the budget to take on full […]

How To Build Your Email List Through Social Media

As a business and a consumer alike, everyone knows how easy it is to hit the unsubscribe button. There’s a fine line between keeping your audience engaged and becoming “noise” in their inbox. This creates a challenge when collecting emails for your digital newsletter.   Aside from sharing your brand’s story, social media can be […]

Influencers, Ads, and Instagram Spies! | Social Media Help Desk Episode 63

It’s an Instagram takeover during today’s Social Media Help Desk. This week our host Katie Wagner is back with content team members Taylor Glaze and Shawn Reynolds to discuss this week’s headlines. We’re looking at one of our favorite platforms – Instagram, how service-based business can benefit from Instagram, and how you can create content […]

Facebook Wants to Pay to Watch Your Browsing

Recently, Facebook’s apps have undergone changes that are dedicated to making the user experience even better – especially following the F8 Conference. We’ve seen new stickers on Instagram, privacy features on Facebook, and every week, it seems like there is something new to “ooh and ahh” about. This week in the news, Facebook moves toward […]

Summer Reading: The Best Marketing Books for Business Owners

An entrepreneur reading about business growth.

Are you an entrepreneur eager to learn how effective marketing can transform your business? A tried and true way of learning more on a topic is turning to good old-fashioned books. And as the summer months usher in longer days and sun-kissed vacations, the opportunities to dive head first into a good book become more […]

What is an Instagram Shadowban and How Do I Fix it?

Instagram Shadowban

If you’re using Instagram to market your product or service, chances are you’re trying to find the right audiences with hashtags. And sometimes we go a little overboard on the hashtags. While many of us make an innocent mistake, others are trying to manipulate the system. Enter the shadowban.   Shadowbanning is a mysterious occurrence […]

Core Values at KWSM a digital marketing agency