How To Make The Most of Your Social Media Efforts This Holiday

  Ready or not, the holidays are here! With Thanksgiving officially behind us, it’s time to start hanging the social media ornaments. Translation? Whether your goal is to increase sales this season or simply create playful and engaging content, now is the time to put a holiday content plan into place. After all, social media […]

How To Use Facebook For Holiday Campaigns

  ‘Tis the season for shopping, as Christmas is a month away! Do you have a plan for your business’ Facebook strategy during the holidays? Planning ahead is key so that you can offer your customers the best holiday deals while they are looking. Holiday campaigns can be ideal for boosting engagement during the holidays […]

Instagram Is Going Live!

Instagram is taking after parent company Facebook after officially announcing that a new “live” feature will soon be made available to its estimated 400 million users.  In the mean time, Twitter is beefing up its business sector with two new chatbot services, and Snacpchat is taking a swing at augmented reality with its latest filters. […]

Facebook Ads and Relevance Score: How to Create the Perfect 10

Facebook advertising can be tricky. Delivering the right content to the right people at the right time is crucial to a successful ad campaign. But how do you find that sweet spot? Ladies and gentlemen, meet Facebook’s mighty but often underused advertising metric – the Relevance Score. According to Facebook, “Relevance score is calculated based […]

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