Instagram Videos: How To Turn Small Squares Into Big Stories

instagram marketing

Most of the greatest things in the world are rooted in small beginnings. Their fuel for growth is often a mixture of time, effort, and adaptability. These are the same three components that, when utilized, will help you grow your brand and tell your story. While you may only have a small square to work […]

How Using Facebook’s Creative Hub Can Give Your Ads a Leg Up

The hot ticket in digital marketing and social media management these days is summed up in two words: Facebook Ads. A good marketer should always know how to create a stellar Facebook Ad…but it’s not always easy. The team at KWSM is constantly on the lookout for tools and practices to help optimize our ads, […]

How to Get Last Minute eCommerce Sales this Holiday Season

  The holiday season is a crunch, and while you likely got your eCommerce business positioned early, do you have the stamina to entice the procrastinators? It’s no surprise that many people still have a few items left unticked on their lists. It’s a good idea to shift your digital marketing strategy during the last […]

Reach For The Sky: 3 Ways To Expand Your Audience And Reach

Reach For The Sky: 3 Ways To Expand Your Audience And Reach

Have you ever moved to a new city and felt eager to meet people and try new things? Essentially, you’re looking to connect with like-minded people and grow your network. The same goes for expanding your reach online. Here are three ways to connect your brand with potential customers:     Tagging Other Brands   […]

Should You Advertise on Facebook’s Audience Network?

First things first – what is Audience Network? According to Facebook, “Audience Network lets you extend your ad campaigns beyond Facebook to reach your audiences on mobile apps, mobile websites, Instant Articles, and videos.” Put simply; it’s a display ad network run by Facebook offering additional ad placement on mobile websites and apps that have […]

LinkedIn To Serve Up Profile Data To Website Owners

 They say revenge is a dish serve cold, but when it comes to user data, Linkedin prefers to serve theirs anonymously. A new demographics tool is giving website owners and businesses deeper insight into just who exactly is interacting with their brand. Meanwhile, YouTube is making it tougher for creators to monetize off of their […]

Don’t Believe These Facebook Advertising Myths!

You can’t believe everything you hear and that’s especially true when it comes to social media, and more specifically, Facebook Advertising. Many businesses are hesitant to advertise on the platform because they don’t have the right information. The truth is, Facebook ads are some of the most targetable, trackable, and cost-effective ways to advertise today […]

The Most Memorable Marketing Campaigns of 2016

2016 had no shortage of buzz-worthy social media campaigns. And what did all these campaigns have in common? Creativity. From taking advantage of the latest trends, encouraging audience participation, or just simply thinking outside the box, the most memorable campaigns of the year came from brands that weren’t afraid to try something new and get […]

Expand Your Industry Knowledge with Social Media

If you’ve used social media, you know that it has value in expressing your brand voice, spreading your company’s message, and even converting to sales. But have you tried using social media to support your professional growth? Social media serves information and industry knowledge on a silver platter. So why not take advantage of all […]

How to Write Engaging Email Copy

It’s not enough to have a compelling story or concept; you need to know how to sell it to your readers. From the subject line to the CTA, every piece of copy in your email should be engaging and get to the point. Unlike social media where consumers spend hours perusing through profiles, the Inbox […]

Core Values at KWSM a digital marketing agency