Everyone has a story to be told. This is true for businesses, as well as people. As tempting as it may be to use marketing and social media to push the products or services your business offers, this is a … Read More
From your website to your social media channels, your business collateral, product packaging, and more, the way that you define how your brand appears to your consumers should feel consistent and recognizable everywhere. The most effective way to do this … Read More
Have you ever thought about what you sound like to your customers? Establishing a brand voice may not be at the top of your to-do list as a growing business, but it is an important first step in building a … Read More
If you’re a business owner in the OC, you’ve probably heard the news that Orange County has successfully made its way off California’s COVID-19 watch list. While not many have prior experience operating a business in a pandemic, we do … Read More
Connecting with new potential customers on social media is a great way to increase your brand awareness and get people familiar with your company, but did you know you can also use social platforms like Facebook to specifically target people … Read More
When a customer (or potential customer) first sees your brand, it’s likely that their first interaction with you is through a piece of content that you’ve put out into the world. Whether this is a social media post, blog, video, … Read More
Orange County businesses that typically operate indoors have been forced to get creative. Many nail salons, gyms, restaurants, and more have transitioned to offering their services in temporary outdoor spaces due to recent state-mandates. If you live in Southern California, … Read More
During the COVID-19 pandemic, brick & mortar closures and minimal physical contact have become the norm, and it has made brand discovery online more popular than ever before. The sea of companies fighting for exposure on the internet is increasing, … Read More
As a small business, you may ask yourself, “Everyone seems to be advertising on Facebook, should I be doing it too?” In today’s day and age, many companies who are new to digital advertising see Facebook as the “default” social … Read More
If you’re running digital ads for your company, it is likely that you use Facebook and Instagram to do so. There are major opportunities for brand reach and conversion through these ad platforms, but if you do not have experience … Read More
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