5 Tips For Incorporating Video in Your Social Media Strategy

Video is a media format that can convey complex information is an easily digestible format. It is quickly becoming one of the most popular forms of content on the Internet. Around 1 billion Facebook videos are viewed per day, and 76% of Americans are discovering new videos on social media. Tweets that contain embedded video […]

9 Things You Can Do to Improve Your Website’s SEO

SEO (Search Engine Optimization), can be one of the most difficult and confusing concepts for business owners to grasp. We want Google to like our website – and show it to lots of people – but how do we make that happen? In order to show up well in search, you need to be familiar […]

How to Hide Rogue Endorsements on LinkedIn

Are you getting endorsed for irrelevant skills on your LinkedIn profile? Unwanted endorsements can add up quickly and gain unwanted traction if left alone. Worse, these false votes of confidence could lead people to believe that your professional capabilities lie somewhere outside of your preferred scope of work. Regardless of whether this disconnect resulted from […]

How to Create a Content Funnel

We have previously discussed the importance of creating a premium piece of content that you can use to grow your email-marketing list. Now, let’s talk about how to create an online content funnel to drive visitors to your website and ultimately get them to sign up for your email list. When you drill it down, there […]

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