empathetic marketing

In the last five years, belief-driven buying has become the new normal. Twenty years ago, brands were expected to stay out of social or moral conversations; consumers now make purchasing decisions based on brand names that align with their personal … Read More

Within the last few years, as the world has experienced an influx of grief, many brands sought ways to remain tonally adherent to their customers. One tactic that brands have implemented is a marketing protocol that gives subscribers the opportunity … Read More