Why Do I Have So Much Website Traffic From Ashburn?

Updated on June 1st, 2023: This post was originally published March 7th, 2019 and has been revamped and updated for accuracy and comprehensiveness. If you are using Google Analytics to analyze your website traffic, you may have noticed an increase in your overall website traffic these last few months. While that is great, you may […]

Digital Advertising Strategy Case Study: Generating Leads & Sales

Contour Light Devices, an authorized distributor of the Contour Light System, turned to KWSM at the inception of their business in order to build a cohesive digital advertising strategy to reach their target audiences. Having worked with KWSM on a project several years prior, they knew they could entrust their marketing process to us. Their […]

How to Create a Brand People Will Love

Consumers are more likely to buy from brands they like and trust.

Creating a brand that people love is essential for business survivability. It can be difficult to know where to start, but with a little planning and hard work, you can create a brand that represents your business well. The steps involved in creating a brand that people will love and trust is discussed below. We’ll […]

Does my B2B Business Need a Blog?

Blogging is no longer an exclusive tool for niche industries or influencers. In today’s landscape, blogs are a staple in the best digital marketing strategies for any B2B business. Blogs help companies exercise their expertise, connect with audiences, and provide an avenue to showcase the people behind the logo. Does your B2B business have a […]

Instagram Reels: A Top Marketing Resource

In this day and age, it is difficult to imagine a world without video apps. From YouTube’s popularity sweeping the nation in 2005 to the rapid adoption of TikTok, society has discovered a new way to connect and engage with each other through this tremendous resource. Allowing users to create engaging, fun, and short videos […]

Improve Your Email Open Rates in 3 Easy Steps

Improve Your Email Open Rates in 3 Easy Steps

Email marketing is a great tool for business owners to reach their audience. There are many reasons to send emails, but at the end of the day, you want to be sure your audience gets the message. That’s why it’s important to have high email open rates – the metric that measures how many recipients […]

How To Improve Open Rates in Email Marketing


You’ve spent lots of time and effort crafting the perfect email campaigns. You designed them well, wrote compelling copy, and placed buttons in all the right places. Now, why aren’t people opening your email? Low open rates on email can be frustrating, but there are steps you can take to turn the tide and increase […]

4 Tips for Successful Email Marketing Campaigns

Email marketing is like that cozy cardigan you own – always there when you need it, but never quite at the top of the heap.    Contrary to popular belief, email marketing is not antiquated or outdated. In fact, email marketing is a tried and true tactic for reaching your audience. It’s a budget friendly […]

3 Ways for Your Business to Create Content That Shines on Social Media

It’s no secret that social media is a crowded space. From friends to family, businesses large and small, and even influential pets, everyone has a social media account.    In such a crowded space, how do you create content for your business that is authentic, resonates with your audience, and plays into your larger digital […]

3 Most Important Metrics to Track For Google Analytics Beginners

3 Most Important Metrics to Track For Google Analytics Beginners

Google Analytics is widely used among businesses and has often been hailed as the best, free tool to track website behavior. However, if you are not very familiar with website analytics, the platform can be quite daunting – it is full of jargon, has an overwhelming amount of data, and is difficult to understand. You […]

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