Using Facebook Events to Promote Your Business

Diversifying the content you post to your company’s business page will draw more attention and help you stand out amongst the crowd. Facebook business pages provide a multitude of options for content. If you have an upcoming occasion you’d like to promote for your business, Facebook’s “Create an event” option allows you to create a […]

Integration: Social Media Joins Forces with Email

Last week we discussed the differences between social media and email and threw them in the ring for an epic duel. Turns out, they are both beneficial to marketers who are maintaining and growing an audience. Now that we can appreciate the value of each platform let’s look into combining their strengths to create a […]

Why You Should Use E-Mail Marketing For Your Business

Email marketing has changed the way businesses communicate with their customers and potential customers. With a strong content marketing approach, email is more powerful than ever. It moves the conversation about your business in to a more personal environment: your inbox. According to HubSpot, email marketing as a channel was the third overall lead generation source for […]

Email Marketing: The Basics

Reaching a targeted or selected audience for your brand or product is crucial!  Facebook, Twitter, Pinterest and LinkedIn have been in the hot seat for quite some time and are all good ways of branching out to prospective clients and customers.  Marketers and businesses are bombarding customers with Facebook ads, tweets, linked in pages and […]

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